Lapis
AI advertising platform for creating, operating and measuring paid campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Lapis Labs Inc.
- Entity type
- COMPANY
- Founded
- 2025
- Headquarters
- United States
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- trylapis.com
What Lapis does
Lapis operates a hybrid software-and-services model. Its proprietary AI advertising operating system unifies campaign strategy, creative orchestration, media activation, landing pages, experimentation and conversion measurement. Customers can use the platform independently through subscription access or purchase managed campaign operations that combine AI-agent execution with strategist support. Campaign and landing-page performance data informs subsequent creative, targeting and budget decisions.
Category differentiation
Lapis is a paid advertising software and managed-services provider, not a foundational LLM provider or a general AI-search analytics vendor. It does not operate an advertising inventory marketplace or a consumer-facing conversational platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Lapis Labs Inc. is a US private AdTech vendor providing AI-powered software and managed services for paid advertising. Its platform plans, creates, launches, measures and continuously optimises campaigns; it connects creative generation, targeting, landing pages, post-click conversion tracking and cross-channel reporting across Google, Meta, LinkedIn, TikTok, Reddit and conversational AI environments. The company sells self-serve software to growth and marketing teams and provides managed campaign operations for businesses that require execution support. Revenue comes from subscription plans, credit-based product usage and custom-priced managed advertising engagements, while customers pay platform media spend separately.
Business model & monetisation
Lapis charges for self-serve SaaS access through a Basic plan priced at $99 per month with 25 monthly credits, with annual billing providing a 20% saving. It also offers free or trial access for self-serve workflows. Managed Traditional Ads and Managed ChatGPT and Language Model Ads are custom-priced service engagements combining the platform, AI-agent execution and dedicated advertising strategist support. Customer media spend is separate from Lapis fees; conversational advertising also involves platform-side CPC or CPM charges.
- Basic self-serve plan
- Monthly or annual software subscription with included credits
- Managed Traditional Ads
- Custom-priced managed advertising service fee
- Managed ChatGPT and Language Model Ads
- Custom-priced managed advertising service fee; media costs separate
- Additional product usage
- Credit-based pay-per-use capacity beyond subscription access
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Lapis
What is Lapis?
Lapis is an AI advertising platform and managed-service provider for creating, launching, optimising and measuring paid campaigns.
Who uses Lapis?
Growth teams, marketing teams, advertisers, DTC businesses, SaaS businesses and brands running paid acquisition campaigns use Lapis.
How does Lapis make money?
Lapis earns subscription and credit-based software revenue plus custom-priced managed advertising service fees; customer media spend is charged separately.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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