Internet Brands
Internet Brands is a vertical SaaS, publishing and advertising platforms across specialist markets.
Internet Brands operates in the Publisher & Media Owner segment.
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Distinction
Internet Brands is not an internet access provider or infrastructure company. It is a diversified operator of digital media, adtech and vertical software businesses, with a particularly strong healthcare focus.
- Founded
- 1998
- Headquarters
- 909 N Pacific Coast Highway, 11th Floor, El Segundo, CA 90245
- Core Segment
- Publisher & Media Owner
- Company Size
- >5,000
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Internet Brands
Subsidiaries
Internet Brands operates a network including WebMD.
Competitors
Key competitors include Google, DeepIntent.
Similar Companies
Explore companies with a similar market position and structure.
Acquisitions
View companies acquired by Internet Brands over time.
Internet Brands: About
Internet Brands operates a portfolio model. It owns digital media properties and professional platforms that attract specialised audiences, sells advertising and activation against those audiences, and layers in proprietary software and workflow tools that generate recurring subscription revenue. In healthcare, it combines authenticated audiences, first-party data and programmatic activation; in vertical software, it sells operational systems to practices and enterprises; in consumer media, it monetises traffic through advertising and lead generation.
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Internet Brands: Market Position
Internet Brands is a privately owned US digital operating company that combines specialist publisher assets, healthcare-focused advertising technology, and vertical SaaS products. Its portfolio includes healthcare media and activation products, programmatic ad-buying capabilities, and workflow software for sectors such as dentistry, alongside consumer media properties in automotive and travel. The company generates value by owning high-intent audiences and data, then monetising them through advertising, lead generation, and software subscriptions.
Its direct customers are primarily healthcare marketers, pharmaceutical companies, agencies, enterprise marketers, and practice operators such as dental groups. In healthcare in particular, Internet Brands monetises both media demand and software usage through products tied to WebMD, Medscape and PulsePoint, while its broader portfolio supports advertising sales and lead generation across owned digital properties.
Internet Brands: Frequently Asked Questions
What is Internet Brands?
Internet Brands is a private digital operating company that owns specialist media properties, healthcare advertising platforms and vertical SaaS products.
Who uses Internet Brands?
Its paying customers are mainly healthcare marketers, pharmaceutical companies, agencies, enterprise marketers, and practice operators such as dental groups.
How does Internet Brands make money?
It earns revenue from software subscriptions, advertising inventory sales, programmatic activation fees, data-driven targeting and lead generation.
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