Infomo
Infomo is a adtech platform for media buying, data activation and telco monetisation.
Analyst Perspective
Infomo is a Singapore-headquartered adtech company that provides a proprietary suite of media buying, data activation and inventory monetisation products. Its core offerings span a demand-side buying platform for agencies, brands and SMEs, a customer data platform for audience integration and activation, and supply-side tooling for publishers and telecom operators to monetise inventory and first-party data. The business also offers white-labelled advertising infrastructure that allows telecom operators to run their own branded advertising ecosystems. The company makes money through a hybrid model of software access, managed platform deployment and transaction-linked advertising revenue. Its customers are business buyers rather than consumers: agencies and brand teams use its buying tools, while publishers and telcos use its monetisation stack to improve yield, activate audience data and create new advertising revenue streams.
Analyst Signal Briefing
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Key insights about Infomo
Category Differentiation
Infomo is an adtech infrastructure company, not a telecom operator, publisher or consumer media app. It should be distinguished from pure DSP vendors because it also provides CDP, exchange and publisher/telco monetisation products.
Infomo: About
Infomo operates as a B2B adtech vendor combining buy-side, data and sell-side infrastructure in one ecosystem. It creates value by helping advertisers and agencies access cross-channel programmatic buying through a unified interface, while enabling publishers and telecom operators to monetise inventory and first-party data through demand orchestration, audience activation and white-label advertising platforms. Its model blends software provision with ecosystem monetisation, linking data, demand and supply across its own products.
How Infomo Works & Monetises
Business model analysis and core revenue streams
Infomo uses a hybrid monetisation model. Software-led revenue likely comes from SaaS-style access to its Agency Trading Desk, Customer Data Platform and monetisation tools. Transactional revenue likely comes from percentage-of-spend fees, platform margins or take-rates tied to media buying and exchange activity. For telco and publisher deployments, it also appears to use revenue-share structures and white-label platform agreements linked to advertising spend, yield improvement and data monetisation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Infomo)
Infomo Global names ex-Softbank India Head and Airtel CEO Manoj Kohli as Chief Mentor
Kohli will lead Infomo Global’s mission to deliver advanced advertising personalization to the ad ecosystem worldwide.
Read original sourceInfomo: Frequently Asked Questions
What is Infomo?
Infomo is a Singapore-headquartered adtech company that provides media buying, customer data and inventory monetisation platforms for agencies, brands, publishers and telecom operators.
Who uses Infomo?
Its users are business customers including agencies, brand marketing teams, SMEs, digital publishers, telecom operators, ad operations teams and data teams.
How does Infomo make money?
It generates revenue through software access fees, media buying margins or percentage-of-spend fees, exchange take-rates, and white-label or revenue-share agreements with publishers and telcos.
Company Facts
- Founded
- 2017
- Headquarters
- 168 Robinson Road, #20-01, Capital Tower, Singapore 068912
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- infomo.com