Infomo
Adtech platform for media buying, data activation and telco monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Infomo Global Ltd
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 168 Robinson Road, #20-01, Capital Tower, Singapore 068912
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- infomo.com
What Infomo does
Infomo operates as a B2B adtech vendor combining buy-side, data and sell-side infrastructure in one ecosystem. It creates value by helping advertisers and agencies access cross-channel programmatic buying through a unified interface, while enabling publishers and telecom operators to monetise inventory and first-party data through demand orchestration, audience activation and white-label advertising platforms. Its model blends software provision with ecosystem monetisation, linking data, demand and supply across its own products.
Category differentiation
Infomo is an adtech infrastructure company, not a telecom operator, publisher or consumer media app. It should be distinguished from pure DSP vendors because it also provides CDP, exchange and publisher/telco monetisation products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Infomo is a Singapore-headquartered adtech company that provides a proprietary suite of media buying, data activation and inventory monetisation products. Its core offerings span a demand-side buying platform for agencies, brands and SMEs, a customer data platform for audience integration and activation, and supply-side tooling for publishers and telecom operators to monetise inventory and first-party data. The business also offers white-labelled advertising infrastructure that allows telecom operators to run their own branded advertising ecosystems. The company makes money through a hybrid model of software access, managed platform deployment and transaction-linked advertising revenue. Its customers are business buyers rather than consumers: agencies and brand teams use its buying tools, while publishers and telcos use its monetisation stack to improve yield, activate audience data and create new advertising revenue streams.
Business model & monetisation
Infomo uses a hybrid monetisation model. Software-led revenue comes from SaaS-style access to its Agency Trading Desk, Customer Data Platform and monetisation tools. Transactional revenue comes from percentage-of-spend fees, platform margins or take-rates tied to media buying and exchange activity. For telco and publisher deployments, it also uses revenue-share structures and white-label platform agreements linked to advertising spend, yield improvement and data monetisation.
- Agency Trading Desk and advertiser platform usage
- Percentage-of-spend fees, trading margin or platform fee
- Customer Data Platform licensing
- SaaS / software subscription
- Publisher monetisation and yield optimisation
- Revenue share on monetised inventory or incremental revenue
- White-label telco platform deployments
- Service fee, platform licensing and revenue share
- Exchange activity
- Programmatic transaction take-rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Infomo
What is Infomo?
Infomo is a Singapore-headquartered adtech company that provides media buying, customer data and inventory monetisation platforms for agencies, brands, publishers and telecom operators.
Who uses Infomo?
Its users are business customers including agencies, brand marketing teams, SMEs, digital publishers, telecom operators, ad operations teams and data teams.
How does Infomo make money?
It generates revenue through software access fees, media buying margins or percentage-of-spend fees, exchange take-rates, and white-label or revenue-share agreements with publishers and telcos.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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