hifo.co
B2B supplier discovery directory for buyers and vendors.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Hifo Ltd
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- United Kingdom
- Company size
- <10
- Market role
- B2B SaaS Provider
- Official website
- hifo.co
What hifo.co does
Hifo runs a two-sided B2B discovery platform. It aggregates structured profiles of service providers and technology vendors, organises them into searchable taxonomies, and makes that inventory useful for procurement teams and business buyers. Value is created by reducing search friction for buyers and generating qualified visibility for listed vendors. Revenue is generated primarily from recurring vendor subscriptions for directory presence and expanded listing coverage.
Category differentiation
Hifo is a B2B supplier discovery and company directory platform, not a consumer marketplace or a general landing page builder. It competes more directly with business review and vendor discovery platforms than with procurement suites or adtech tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Hifo Ltd operates a web-based B2B supplier discovery platform and company directory. The platform helps business buyers research, compare, shortlist, and contact service providers and technology vendors through structured company listings, sector filters, and profile pages. Its direct customers are vendors that want visibility and inbound demand, while buyers use the portal to support supplier research and selection. The company monetises through subscription-based listings rather than transaction commissions. Buyers access the platform as a research and matching environment, while vendors pay recurring fees for listings and additional service placements. This positions Hifo as a niche B2B SaaS marketplace and directory business focused on procurement discovery and vendor exposure.
Business model & monetisation
Hifo uses a freemium-style B2B SaaS marketplace model. Buyer access is free for research, shortlisting, and supplier contact. Vendors pay recurring subscription fees for listings, with tiered pricing and incremental charges tied to additional service offerings or profile exposure. Revenue therefore comes from software-style subscription income linked to directory placement and visibility, not from media arbitrage or transaction take-rates.
- Vendor subscriptions
- Software Subscription
- Additional service listing fees
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about hifo.co
What is hifo.co?
hifo.co is a B2B supplier discovery platform and directory that helps businesses find, compare, and contact service providers and technology vendors.
Who uses hifo.co?
Procurement teams, vendor managers, and other business buyers use it to research suppliers, while vendors use it to gain visibility and generate inbound enquiries.
How does hifo.co make money?
It makes money from recurring paid vendor listings and add-on service placements within its directory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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