Sortlist

Sortlist operates a two-sided B2B marketplace for professional marketing and digital services. It creates value by aggregating agency supply into a searchable, reviewed directory and matching that supply with business demand through project intake, recommendations and proposal workflows. The platform reduces agency sourcing time for buyers and customer acquisition friction for agencies. Revenue is concentrated on the provider side through recurring subscriptions and paid access to leads and visibility.

Sortlist is a Belgian B2B platform that helps companies find and evaluate marketing, creative and digital agencies. Its core product is a web-based marketplace and matching workflow where business buyers can search agency profiles, post project briefs and receive proposals, while agencies use the platform to gain visibility and win new business.

The company makes money primarily from the supply side of the marketplace. Agencies and service providers pay for subscription plans, boosted exposure and access to qualified opportunities through a credits-based lead model, while buyers typically use the service for free. Sortlist has expanded geographically through acquisitions in Spain and Germany and has also added outbound automation capability through its acquisition of Overloop AI.