Sortlist
B2B marketplace matching companies with marketing and digital agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Belgium
- Company size
- 50–200
- Market role
- B2B SaaS Provider
- Official website
- sortlist.com
What Sortlist does
Sortlist operates a two-sided B2B marketplace for professional marketing and digital services. It creates value by aggregating agency supply into a searchable, reviewed directory and matching that supply with business demand through project intake, recommendations and proposal workflows. The platform reduces agency sourcing time for buyers and customer acquisition friction for agencies. Revenue is concentrated on the provider side through recurring subscriptions and paid access to leads and visibility.
Category differentiation
Sortlist is not a media buying platform, DSP or ad network. It is a B2B marketplace for discovering and connecting with agencies and service providers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sortlist is a Belgian B2B platform that helps companies find and evaluate marketing, creative and digital agencies. Its core product is a web-based marketplace and matching workflow where business buyers can search agency profiles, post project briefs and receive proposals, while agencies use the platform to gain visibility and win new business. The company makes money primarily from the supply side of the marketplace. Agencies and service providers pay for subscription plans, boosted exposure and access to qualified opportunities through a credits-based lead model, while buyers typically use the service for free. Sortlist has expanded geographically through acquisitions in Spain and Germany and has also added outbound automation capability through its acquisition of Overloop AI.
Business model & monetisation
Sortlist uses a hybrid marketplace monetisation model. Buyers generally access search and matching tools for free, which lowers friction for demand generation. Agencies monetise the platform through monthly subscription plans such as Sortlist+, enhanced profile exposure, and a credits-based system tied to lead access, clicks or opportunities. This results in a blend of SaaS-style recurring revenue and performance-linked marketplace revenue.
- Agency subscription plans
- Software Subscription
- Credits-based lead and opportunity access
- Percentage Take-Rate
- Paid visibility and featured exposure
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Sortlist
What is Sortlist?
Sortlist is a B2B marketplace that helps companies find, compare and connect with marketing, creative and digital agencies.
Who uses Sortlist?
Businesses, marketing teams, founders and procurement teams use it to source agencies, while agencies use it to win clients and increase visibility.
How does Sortlist make money?
It primarily charges agencies through subscription plans, boosted visibility and credits-based access to leads and project opportunities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
26 publicly documented primary sources and citations linked across the market graph.
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