Sortlist
Sortlist is a b2B marketplace matching companies with marketing and digital agencies.
Analyst Perspective
Sortlist is a Belgian B2B platform that helps companies find and evaluate marketing, creative and digital agencies. Its core product is a web-based marketplace and matching workflow where business buyers can search agency profiles, post project briefs and receive proposals, while agencies use the platform to gain visibility and win new business. The company makes money primarily from the supply side of the marketplace. Agencies and service providers pay for subscription plans, boosted exposure and access to qualified opportunities through a credits-based lead model, while buyers typically use the service for free. Sortlist has expanded geographically through acquisitions in Spain and Germany and has also added outbound automation capability through its acquisition of Overloop AI.
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Key insights about Sortlist
Category Differentiation
Sortlist is not a media buying platform, DSP or ad network. It is a B2B marketplace for discovering and connecting with agencies and service providers.
Sortlist: About
Sortlist operates a two-sided B2B marketplace for professional marketing and digital services. It creates value by aggregating agency supply into a searchable, reviewed directory and matching that supply with business demand through project intake, recommendations and proposal workflows. The platform reduces agency sourcing time for buyers and customer acquisition friction for agencies. Revenue is concentrated on the provider side through recurring subscriptions and paid access to leads and visibility.
How Sortlist Works & Monetises
Business model analysis and core revenue streams
Sortlist uses a hybrid marketplace monetisation model. Buyers generally access search and matching tools for free, which lowers friction for demand generation. Agencies monetise the platform through monthly subscription plans such as Sortlist+, enhanced profile exposure, and a credits-based system tied to lead access, clicks or opportunities. This results in a blend of SaaS-style recurring revenue and performance-linked marketplace revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Sortlist)
Product led growth SaaS playbook for 2026
In 2026, PLG isn’t a strategy—you either design for self-serve revenue or you bleed pipeline to faster onboarding, clearer pricing, and tighter activation loops.
Read original sourceTecovas Invests in Culture with 14-Minute Texas Film
Tecovas underwrote a 14-minute short film titled Love Letter to Texas, directed by Jeff Nichols, following the brand’s Super Bowl spot “True West.” The film features actor-musician Ryan Bingham in the lead and narration by Sissy Spacek; Tecovas products appear on screen but are not explicitly identified beyond a title card. Tecovas frames the effort as a cultural stake rather than a conventional campaign—per Samantha Fodrowski, VP of brand marketing—and credits creative VP Scott Ballew for the earlier in-house Super Bowl spot. Founded in 2015 by Paul Hedrick, Tecovas raised a $56 million Series C in 2022 and opened its 50th store (a 4,500-square-foot Manhattan flagship) last summer. The article cites market data from Future Marketing Insights on the cowboy-boot market’s growth trajectory.
Read original sourceBreaking down a €250 million B2B marketing funnel
This week’s edition of Great Business Stories is about a match made on Sortlist. Where Wallonia found an agency ready to market a whole region (that’s SWC Partnership). But it’s not just about how to market a region. It’s about the secret funnel that, if it can work to capture well over €250 million in […]
Read original sourceSortlist: Frequently Asked Questions
What is Sortlist?
Sortlist is a B2B marketplace that helps companies find, compare and connect with marketing, creative and digital agencies.
Who uses Sortlist?
Businesses, marketing teams, founders and procurement teams use it to source agencies, while agencies use it to win clients and increase visibility.
How does Sortlist make money?
It primarily charges agencies through subscription plans, boosted visibility and credits-based access to leads and project opportunities.
Company Facts
- Founded
- 2014
- Headquarters
- Belgium
- Core Segment
- B2B SaaS Provider
- Company Size
- 50–200
- Official Link
- sortlist.com