Gravito
Privacy, identity and human-verification software for digital properties.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Gravito Ltd.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Finland
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- gravito.net
What Gravito does
Gravito operates a B2B software model selling privacy and identity infrastructure to organisations running digital properties. Its products sit early in the data flow, capturing consent, resolving visitor identity and filtering non-human traffic before downstream systems such as analytics, CRM, CDP, advertising and personalisation tools act on the data. This creates value by improving compliance, data quality and activation readiness. Revenue is supplemented by custom deployment, integration and engineering support for clients with complex technical or regulatory requirements.
Category differentiation
This company is not a consumer app or a general-purpose AI vendor. It is a B2B privacy, identity and traffic-quality software provider for digital properties.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Gravito is a Finland-based B2B software company that provides privacy, identity and traffic-quality infrastructure for digital properties. Its core products include a consent management platform, visitor profile and identity resolution tools, and human detection capabilities that classify traffic before downstream analytics, personalisation and marketing systems activate. The company primarily serves publishers, e-commerce platforms and technology providers that need privacy-compliant data collection and activation across web environments. The business combines SaaS software with implementation services. Gravito monetises through custom, volume-based software pricing tied to domains and traffic, alongside bespoke integration and deployment work for more complex client environments. Its value proposition centres on making consent, identity and human verification available at page load so clients can run analytics and marketing workflows only on consented, verified interactions.
Company news briefing
Briefing updated:
Gravito has restructured its leadership, appointing former CTO Jake Laisi as Chairman of the Board. The company recently expanded its European footprint by securing a technology partnership with Swiss media houses and finalised a consent management migration for Flightradar24. These updates reflect a period of governance transition alongside active market expansion and technical deployment within the data privacy sector.
Business model & monetisation
Gravito uses a quote-led SaaS model with pricing shaped by traffic volume, monthly sessions and the number of domains. Its software revenue is likely recurring subscription or licence income, while additional revenue comes from bespoke implementation, integration, customisation and ongoing support services. The commercial model therefore combines software subscription economics with professional services upsell.
- Consent management software
- Software Subscription
- Identity resolution and visitor profiling
- Software Subscription
- Human detection and traffic-quality tooling
- Software Subscription
- Custom implementation and engineering
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Gravito Ltd.
IAB vendor record: 1347
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Gravito
What is Gravito?
Gravito is a Finnish B2B software company providing consent management, visitor identity resolution and human-detection tools for websites and digital properties.
Who uses Gravito?
Its users are mainly publishers, e-commerce platforms, technology providers, ad operations teams and enterprises that need privacy-compliant data activation and traffic validation.
How does Gravito make money?
It makes money through quote-led SaaS pricing for its software products and through paid custom implementation, integration and support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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