Gravito

Gravito operates a B2B software model selling privacy and identity infrastructure to organisations running digital properties. Its products sit early in the data flow, capturing consent, resolving visitor identity and filtering non-human traffic before downstream systems such as analytics, CRM, CDP, advertising and personalisation tools act on the data. This creates value by improving compliance, data quality and activation readiness. Revenue is supplemented by custom deployment, integration and engineering support for clients with complex technical or regulatory requirements.

Gravito is a Finland-based B2B software company that provides privacy, identity and traffic-quality infrastructure for digital properties. Its core products include a consent management platform, visitor profile and identity resolution tools, and human detection capabilities that classify traffic before downstream analytics, personalisation and marketing systems activate. The company primarily serves publishers, e-commerce platforms and technology providers that need privacy-compliant data collection and activation across web environments.

The business appears to combine SaaS software with implementation services. Gravito monetises through custom, volume-based software pricing tied to domains and traffic, alongside bespoke integration and deployment work for more complex client environments. Its value proposition centres on making consent, identity and human verification available at page load so clients can run analytics and marketing workflows only on consented, verified interactions.