Geniee
Geniee is a japanese adtech and martech platform spanning media buying, monetisation and CRM.
Geniee operates in the AdTech Vendor segment.
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Distinction
Geniee is a B2B adtech and marketing software company, not a consumer app or a foundational AI model provider. It should be distinguished from single-function DSPs or SSPs because it also sells CDP, MA, BI and CRM software.
- Founded
- Unknown
- Headquarters
- Japan
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Geniee
Geniee: About
Geniee operates a multi-product B2B platform model across AdTech and MarTech. On the AdTech side, it provides infrastructure for publishers to monetise inventory and for advertisers and agencies to buy media programmatically across web, in-app, DOOH, CTV and retail environments. On the MarTech side, it sells workflow and data software for marketing automation, customer data management, analytics, ETL and CRM. Value is created through product integration across media execution, data activation and reporting, which increases account breadth and switching costs.
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Geniee: Market Position
Geniee is a Japan-based public technology company that sells advertising technology and marketing software to businesses. Its core products include a supply-side platform for publishers, a demand-side platform for advertisers and agencies, marketing automation, CDP, BI, CRM, retail media technology, and digital out-of-home and cross-channel measurement tools. The company serves publishers, app developers, advertisers, agencies, retailers, marketing teams and sales organisations.
Geniee generates revenue through a hybrid model. Its advertising platforms monetise via media transaction take-rates and revenue shares on programmatic buying and publisher monetisation, while its software products are sold as subscription SaaS. The company has expanded beyond Japan through the 2023 acquisition of Zelto, adding publisher monetisation capabilities and market access in North America, India and Europe.
Geniee: Frequently Asked Questions
What is Geniee?
Geniee is a Japan-based public B2B technology company that provides adtech and marketing software, including SSP, DSP, marketing automation, CDP, BI, CRM, DOOH and retail media products.
Who uses Geniee?
Its customers include digital publishers, app developers, advertisers, media agencies, retailers, marketing teams, data teams and sales teams.
How does Geniee make money?
It earns media transaction revenue from adtech products through take-rates or revenue share, and recurring subscription revenue from its marketing, data, analytics and CRM software.
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