Gemius
Adtech and media measurement platform for publishers, agencies and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Gemius S.A.
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- ul. Domaniewska 48, 02-672 Warsaw, Poland
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- gemius.com
What Gemius does
Gemius operates a B2B software-and-data model. It develops proprietary advertising infrastructure and analytics products, then licenses access to media owners, agencies and advertisers on a recurring basis. Value is created through two linked layers: operational technology for serving and monetising inventory, and measurement products that turn campaign, audience and market activity into actionable planning and reporting data.
Category differentiation
Gemius is not a media agency or publisher; it is a B2B adtech and measurement provider. It is also not a consumer app despite measuring consumer media behaviour through panel and analytics products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Gemius is a Polish adtech and media measurement company that sells software and data products to publishers, broadcasters, advertisers, agencies and media planners. Its portfolio combines publisher-side infrastructure such as ad serving, SSP-linked monetisation and dynamic ad insertion with campaign analytics, audience measurement, market intelligence and post-campaign evaluation tools. The business makes money primarily from recurring B2B software and data access fees. Its customers buy Gemius for operational ad delivery, cross-media measurement, audience panels, reporting and competitive intelligence rather than consumer-facing services. This positions the company between infrastructure vendors for media owners and measurement providers used by buyers and planners.
Company news briefing
Briefing updated:
Gemius has released specialised research detailing internet usage patterns among children in Poland, expanding its granular audience measurement portfolio. Additionally, the company’s data continues to be utilised as an industry benchmark for assessing YouTube reach and advertising ROI across European markets. These developments reinforce Gemius’s position as a key provider of cross-platform insights and performance metrics within the digital advertising sector.
Business model & monetisation
Gemius primarily monetises through SaaS-style platform licensing and recurring data subscriptions. Measurement, analytics and panel products are sold as paid access to dashboards, datasets, reporting modules and audience intelligence. AdOcean likely adds infrastructure monetisation based on software licensing plus usage variables such as ad serving volume, inventory scale or impression delivery. The company therefore combines subscription revenue with platform-related usage pricing and paid data access.
- Measurement and analytics platform subscriptions
- Software Subscription
- Audience and market data access
- Software Subscription
- Ad serving and monetisation infrastructure
- Pay-per-Use
- API and advanced reporting access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Gemius SA
IAB vendor record: 328
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 8, 9, 10
- Declared feature IDs
- 2
- Indexed sellers.json entries
- 184 · gemius.com
Products & market categories
Competitors & alternatives
- AppLovin
Advertising software platform for app growth, monetisation and measurement.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Python Engineer(Senior) | IT | Hybrid/Warsaw | |
| Technical Lead(Lead) | IT | Hybrid/Warsaw | |
| Senior Product Manager(Senior) | Product | Hybrid/Warsaw |
Explore company relationships
Questions about Gemius
What is Gemius?
Gemius is a Polish B2B adtech and media measurement company providing ad serving, audience measurement, campaign analytics and market intelligence products.
Who uses Gemius?
Its users include publishers, broadcasters, advertisers, media agencies, media planners, ad operations teams and market analysts.
How does Gemius make money?
It earns revenue from recurring software licences, analytics subscriptions, paid audience and market data access, and likely usage-based fees tied to ad serving infrastructure.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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