GameInfluencer
GameInfluencer is a gaming-focused influencer marketing platform and managed service company.
Analyst Perspective
GameInfluencer is a German influencer marketing company focused on gaming, entertainment, and tech. It sells both managed influencer marketing services and proprietary software to game publishers and marketing teams. Its offering spans creator discovery, campaign planning and execution, creative production, user-generated content sourcing, creator programme management, and a self-service platform that automates campaign setup and integrates performance-based billing with user acquisition licensing. The company makes money through a hybrid mix of software and services. Advertisers and game marketers pay for managed campaign execution, creator sourcing, content production, ongoing creator programme management, and platform-enabled influencer campaigns. The commercial model appears to combine service fees, campaign budgets, and commission or margin on creator spend, with additional software-style monetisation through its automated campaign platform.
Analyst Signal Briefing
Updated: 2 Jul 2026GameInfluencer has recently updated its operational team and enhanced its public corporate disclosures. The company appointed Timothée Perriquet as Paid Media Manager and Konrad as a Campaign Manager, whilst formalising its public-facing leadership structure to include specific details on its CEO, COO, and CTO. These updates reflect a period of personnel transition and increased transparency regarding the firm's executive management.
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Key insights about GameInfluencer
Category Differentiation
GameInfluencer is not a game publisher or consumer gaming app. It is a B2B influencer marketing company focused on creator campaigns and software for game marketers.
GameInfluencer: About
GameInfluencer operates a hybrid agency-and-software model. It creates value by helping game publishers and marketers source creators, launch campaigns, produce creator-led content, and manage influencer programmes more efficiently. The managed-service side handles strategy, talent selection, execution, and optimisation, while the platform side productises campaign creation, workflow automation, and outcome-based billing. Its creator network functions as supply infrastructure, improving campaign matching and execution at scale.
How GameInfluencer Works & Monetises
Business model analysis and core revenue streams
The monetisation model is hybrid. GameInfluencer.IO appears to use software-led campaign activation with performance-based billing tied to campaign outcomes, alongside charges linked to user acquisition licensing. Managed offerings such as Creative Campaigns, Scalable Campaigns, UGC, and Creator Programs are likely sold on project fees, campaign fees, or retainer-style service contracts. The Creator Network likely supports commission or margin capture on creator bookings and campaign spend.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (GameInfluencer)
Leadership Change at GameInfluencer
The current version of the webpage reflects a change in the team structure, specifically the addition of a new Campaign Manager, Konrad, while the previous version listed Laura in that role.
Read original sourceMeet Timothée Perriquet: New Paid Media Manager at GameInfluencer
GameInfluencer has announced the appointment of Timothée Perriquet as the new Paid Media Manager.
Read original sourceMeet Timothée Perriquet: New Paid Media Manager at GameInfluencer
We are super excited to have Tim join the GameInfluencer Team as a new Paid Media Manager!
Read original sourceGameInfluencer: Frequently Asked Questions
What is GameInfluencer?
GameInfluencer is a B2B influencer marketing company for gaming, entertainment, and tech that combines managed services with a self-service campaign platform.
Who uses GameInfluencer?
Its direct customers are game publishers, mobile game marketers, performance marketing teams, and related advertiser-side marketing teams.
How does GameInfluencer make money?
It earns revenue from managed campaign services, platform-based campaign activation, performance-linked pricing, and likely commission or margin on creator bookings and licensing.
Company Facts
- Founded
- 2016
- Headquarters
- Richard-Strauss-Str. 75, 81679 Munich, Germany
- Core Segment
- Agency & Consultancy
- Company Size
- <10
- Official Link
- gameinfluencer.com