GameInfluencer
Gaming-focused influencer marketing platform and managed service company.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- GameInfluencer GmbH
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Richard-Strauss-Str. 75, 81679 Munich, Germany
- Company size
- <10
- Market role
- Agency & Consultancy
- Official website
- gameinfluencer.com
What GameInfluencer does
GameInfluencer operates a hybrid agency-and-software model. It creates value by helping game publishers and marketers source creators, launch campaigns, produce creator-led content, and manage influencer programmes more efficiently. The managed-service side handles strategy, talent selection, execution, and optimisation, while the platform side productises campaign creation, workflow automation, and outcome-based billing. Its creator network functions as supply infrastructure, improving campaign matching and execution at scale.
Category differentiation
GameInfluencer is not a game publisher or consumer gaming app. It is a B2B influencer marketing company focused on creator campaigns and software for game marketers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
GameInfluencer is a German influencer marketing company focused on gaming, entertainment, and tech. It sells both managed influencer marketing services and proprietary software to game publishers and marketing teams. Its offering spans creator discovery, campaign planning and execution, creative production, user-generated content sourcing, creator programme management, and a self-service platform that automates campaign setup and integrates performance-based billing with user acquisition licensing. The company makes money through a hybrid mix of software and services. Advertisers and game marketers pay for managed campaign execution, creator sourcing, content production, ongoing creator programme management, and platform-enabled influencer campaigns. The commercial model combines service fees, campaign budgets, and commission or margin on creator spend, with additional software-style monetisation through its automated campaign platform.
Company news briefing
Briefing updated:
GameInfluencer has recently updated its operational team and enhanced its public corporate disclosures. The company appointed Timothée Perriquet as Paid Media Manager and Konrad as a Campaign Manager, whilst formalising its public-facing leadership structure to include specific details on its CEO, COO, and CTO. These updates reflect a period of personnel transition and increased transparency regarding the firm's executive management.
Business model & monetisation
The monetisation model is hybrid. GameInfluencer.IO uses software-led campaign activation with performance-based billing tied to campaign outcomes, alongside charges linked to user acquisition licensing. Managed offerings such as Creative Campaigns, Scalable Campaigns, UGC, and Creator Programs are sold on project fees, campaign fees, or retainer-style service contracts. The Creator Network likely supports commission or margin capture on creator bookings and campaign spend.
- Managed influencer campaign execution
- Service fee / project-based campaign fees
- Self-service influencer campaign platform
- SaaS / software subscription or platform usage
- Performance-based campaign billing
- Outcome-linked pricing
- Creator network booking margin or commission
- Percentage take-rate
- UGC and licensing services
- Project fees and licensing-related charges
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Influencer Marketing Intern – DE Only(Intern) | Campaign Team | Remote (Germany only) | |
| Campaign Manager – Influencer Marketing(Mid-Level) | Campaign Team | Remote | |
| Senior Sales & Business Development Manager (ASIA)(Senior) | Sales | Remote | |
| Senior Sales & Business Development Manager(Senior) | Sales | Remote | |
| Senior Sales & Business Development Manager (Mandarin-Speaking)(Senior) | Sales | Remote |
Explore company relationships
Questions about GameInfluencer
What is GameInfluencer?
GameInfluencer is a B2B influencer marketing company for gaming, entertainment, and tech that combines managed services with a self-service campaign platform.
Who uses GameInfluencer?
Its direct customers are game publishers, mobile game marketers, performance marketing teams, and related advertiser-side marketing teams.
How does GameInfluencer make money?
It earns revenue from managed campaign services, platform-based campaign activation, performance-linked pricing, and likely commission or margin on creator bookings and licensing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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