Cloutboost

Cloutboost operates a hybrid B2B model combining software, data, and agency services. It creates value by maintaining a large gaming-focused creator dataset, packaging that data into a client portal for campaign discovery and management, and supplementing the software with managed execution services for influencer marketing, retargeting, and PR. This allows customers to either self-serve parts of the workflow or outsource campaign delivery to Cloutboost’s team.

Cloutboost is a US-based gaming marketing specialist operating under the legal entity Concept Laboratory LLC. It provides a proprietary influencer marketing platform, a gaming-focused influencer database, and managed services spanning influencer campaign execution, retargeting, and public relations. The business is positioned around helping video game publishers, studios, and gaming marketers identify relevant creators, manage campaigns, and measure campaign outcomes.

The company generates revenue through a hybrid model of software subscriptions, pay-as-you-go data sales, and custom-priced service engagements. Its customers are primarily business buyers in the games sector rather than consumers, with value created through a specialised gaming creator dataset, workflow tooling, and hands-on campaign management.