Gallup

The company operates a hybrid professional services and data/software model. It creates value by designing validated survey instruments and psychometric assessments, running large-scale research (including a recurring global poll) and packaging the resulting insights into consulting engagements, digital platforms and data products. Professional services teams implement engagement and strengths programmes, advise on organisational change and conduct custom research. Parallel to this, the firm runs subscription portals that provide structured access to historical opinion and wellbeing data and to workplace survey administration. Revenue is primarily earned from project-based consulting fees, ongoing advisory retainers and recurring subscriptions for data and platform access, supplemented by per-assessment purchases for individual users within client organisations.

Gallup is a US-based private, employee-owned management consulting and market research firm founded in 1935. It designs and delivers survey-based measurement tools, organisational diagnostics and global opinion research, with a focus on workplace engagement, strengths-based development and population-level polling.

The company generates revenue by selling consulting services, survey and assessment programmes, and subscriptions to its data and analytics platforms. Its paying customers are organisations such as enterprises, governments, NGOs, educational institutions and researchers that use its tools and datasets to inform workforce strategy, leadership development and public policy decisions.