Gallup

Gallup operates a hybrid information-services model combining proprietary research assets with software delivery and advisory services. It creates value by collecting and curating long-running survey datasets, packaging them into subscription platforms and benchmark tools, and extending those products with assessments, reporting, coaching and consulting. This model allows Gallup to monetise the same intellectual property across enterprise HR use cases, institutional analytics and individual assessment products.

Gallup is a private, employee-owned analytics and advisory company that sells research, workplace measurement, assessment and benchmarking products to enterprises, institutions, researchers and policymakers. Its main commercial assets in the supplied data are Gallup Access, Gallup Analytics, CliftonStrengths, the Q12 employee engagement survey and multiple proprietary polling and indicator datasets covering US and global trends.

The company makes money through a mix of software subscriptions, licensed access to proprietary datasets, paid reports and assessments, and associated consulting, coaching, training and certification services. Its customers are primarily HR and people analytics teams, organisational leaders, policy analysts, researchers, media organisations and strategy teams that use Gallup data and tools for workforce measurement, leadership development and decision-making.