Gallup
Research, assessment and analytics platforms for organisations and institutions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Gallup, Inc.
- Entity type
- COMPANY
- Founded
- 1935
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Official website
- gallup.com
What Gallup does
Gallup operates a hybrid information-services model combining proprietary research assets with software delivery and advisory services. It creates value by collecting and curating long-running survey datasets, packaging them into subscription platforms and benchmark tools, and extending those products with assessments, reporting, coaching and consulting. This model allows Gallup to monetise the same intellectual property across enterprise HR use cases, institutional analytics and individual assessment products.
Category differentiation
Gallup is not an advertising technology vendor or consumer survey app. It is best understood as a research, assessment and advisory company with enterprise analytics platforms and proprietary polling datasets.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Gallup is a private, employee-owned analytics and advisory company that sells research, workplace measurement, assessment and benchmarking products to enterprises, institutions, researchers and policymakers. Its main commercial assets in the supplied data are Gallup Access, Gallup Analytics, CliftonStrengths, the Q12 employee engagement survey and multiple proprietary polling and indicator datasets covering US and global trends. The company makes money through a mix of software subscriptions, licensed access to proprietary datasets, paid reports and assessments, and associated consulting, coaching, training and certification services. Its customers are primarily HR and people analytics teams, organisational leaders, policy analysts, researchers, media organisations and strategy teams that use Gallup data and tools for workforce measurement, leadership development and decision-making.
Company news briefing
Briefing updated:
Gallup polling data has emerged as a central benchmark in the escalating political and public debate surrounding artificial intelligence infrastructure, highlighting that roughly 70% of Americans oppose local data centre builds. These findings underpin growing legislative friction, prompting state-level moratoriums and executive orders—such as those in Pennsylvania—aimed at curbing unregulated infrastructure expansion. This widespread resistance reflects mounting tensions between accelerated computing demands and local community interests ahead of upcoming electoral cycles.
Business model & monetisation
Gallup uses a blended monetisation model. Enterprise clients pay subscription fees for access to Gallup Access and Gallup Analytics, typically for survey administration, dashboards, benchmarking and data exploration. Proprietary data assets such as U.S. Pulse, World Poll datasets and Global Indicators are monetised through subscription and licensed access. CliftonStrengths adds transactional revenue through per-report or per-assessment purchases, while consulting, coaching, training and certification provide service-based income layered on top of the core platforms.
- Enterprise platform subscriptions
- SaaS access to Gallup Access and Gallup Analytics
- Consulting, coaching, training and certification
- Service fee and programme-based revenue
- Assessment and report purchases
- Per-unit transactional sales such as CliftonStrengths reports
- Dataset licensing and subscriptions
- Paid access to indicators, polling products and research datasets
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Pennsylvania Governor Says Data Center Developers Don't Care About Communities
Infrastructure · Recorded impact score: 2/5
Pennsylvania Governor Josh Shapiro criticized data center developers for disregarding local communities amid growing opposition to AI infrastructure. He signed an executive order on Aug. 18, 2026, requiring compliance with strict responsible infrastructure standards, including earning local support, generating their own power, and protecting water and air quality. The order also removes AI data center projects from a fast-track approval program. The issue has become a political flashpoint, with Shapiro's challenger Stacy Garrity calling it damage control and calling for a pause on data center development. A Gallup poll found 70% of Americans oppose local AI data centers. Amazon previously announced a $20 billion investment in two data center complexes in Pennsylvania.
- Pennsylvania Governor Josh Shapiro signed an executive order on Aug. 18, 2026, mandating compliance with the Governor's Responsible Infrastructure Development (GRID) Requirements for data centers.
- The order removes AI data center projects from a fast-track approval program and requires developers to earn local support before state permitting.
Trump Warns Communities Opposing AI Data Centers
Infrastructure · Recorded impact score: 3/5
U.S. President Donald Trump has strongly criticized local communities opposing the construction of new artificial intelligence data centers, warning that resistance could leave these areas economically stagnant. Trump's remarks come as Republican strategists express concern that voter backlash over data centers, driven by concerns over energy costs and resource usage, could hurt candidates in the upcoming November midterm elections. Private polling reveals a significant drop in public support for local data center development. These facilities are critical to housing the massive computing power required to train and run advanced models for prominent AI companies like OpenAI and Anthropic.
- President Donald Trump criticized U.S. communities opposing AI data centers, claiming they risk becoming economically disadvantaged.
- A memo from the National Republican Senatorial Committee warned that local backlash against data centers is negatively impacting Republican Sen. Jon Husted's campaign in Ohio.
AI Backlash and Datacenter Pushback Accelerate
AI Infrastructure & Policy · Recorded impact score: 4/5
The article argues that public and political resistance to AI infrastructure accelerated through 2026, driven by concerns about datacenters, inequality, and corporate concentration. It cites rising Nvidia prices for AI servers, a May 2026 Gallup poll showing ~70% of Americans oppose local datacenter builds, an increase in datacenter moratoriums tracked in 2026, and a mid‑August executive order from Pennsylvania Governor Josh Shapiro imposing stricter standards on datacenter development. The author warns that AI opposition could become a major political issue ahead of the 2028 cycle and that lawsuits targeting advertising platforms may reshape the industry.
- Nvidia is reported in the article to be raising prices by as much as 15% on AI servers.
- A May 2026 Gallup poll found roughly 70% of Americans would oppose a data center being built in their local community and more than half support a national moratorium.
Governors, Shapiro Respond to Data Center Backlash
Infrastructure · Recorded impact score: 3/5
The rapid build-out of large data centers has become a late-breaking political issue, prompting moratoriums and policy responses in multiple U.S. states. New York and Texas governors havepaused or halted approvals for hyperscale projects amid concerns about power, water use, land consumption and local quality-of-life impacts. Pennsylvania Governor Josh Shapiro instead signed an executive order requiring developer local approvals and 'good citizenship' commitments—paying for power, conserving water, hiring locally and transparency—while asking residents to report proposals. Polling shows broad public opposition to local data-center construction. The debate balances local environmental and land-use concerns against economic benefits such as tax revenue and community spending tied to new facilities.
- A Gallup poll found about 70% of Americans oppose constructing AI data centers in their local area and nearly half were 'greatly' worried about environmental impact.
- Berkeley estimates project data centers will consume 10–15% of U.S. electricity by 2030; current reports cite about 17 billion gallons of water use per year.
AI Adoption Outpaces AI Readiness for CX Leaders
AI in Customer Experience · Recorded impact score: 2/5
According to McKinsey's 2025 State of AI report, 88% of organizations now use AI in at least one business function, up from 78% in 2024, while 79% use generative AI. However, Gallup found that only 13% of U.S. employees use AI daily and only one in four say their organization has a clear AI plan. The article highlights a growing gap between AI adoption and organizational readiness, with 66% of service organizations planning to use agentic AI in 2026 (up from 39%) and only 35% of organizations having a mature AI literacy program. CX leaders are encouraged to start experimenting with AI despite uncertainty, as standing still is riskier than imperfect progress.
- 88% of organizations use AI in at least one business function (McKinsey 2025).
- 79% of organizations use generative AI.
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Questions about Gallup
What is Gallup?
Gallup is a private analytics and advisory company that provides workplace assessments, survey platforms, polling datasets and related consulting services.
Who uses Gallup?
Its main users are enterprise HR teams, organisational leaders, researchers, policymakers, analysts and, for CliftonStrengths, some individual buyers and coaches.
How does Gallup make money?
Gallup earns revenue from software subscriptions, dataset licensing, paid assessments and reports, plus consulting, coaching, training and certification services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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