FreakOut
Japanese adtech group spanning DSP, publisher monetisation and analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- FreakOut Holdings, inc.
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Roppongi Hills Cross Point, 6-3-1 Roppongi, Minato‑ku, Tokyo 106-0032
- Company size
- 1,001–5,000
- Market role
- AdTech Vendor
- Ticker
- 6094
- Official website
- fout.co.jp
What FreakOut does
The business model combines adtech software with transaction-linked monetisation. On the demand side, the company provides DSP and mobile marketing tools that let advertisers and agencies buy and optimise inventory across digital channels. On the supply side, it offers publisher-facing infrastructure that helps media owners build ad distribution environments and monetise inventory. This creates value by participating in both sides of the programmatic value chain while adding analytics products that support targeting and measurement.
Category differentiation
This company is not a consumer media app or a pure advertising agency. It is primarily an adtech infrastructure provider focused on programmatic buying, publisher monetisation and analytics, with group exposure to adjacent media assets.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
FreakOut is a Japan-based public adtech company that operates a portfolio of programmatic advertising products for advertisers, agencies, publishers and media owners. Its core offering is a demand-side platform for real-time media buying, complemented by mobile acquisition tools, publisher monetisation infrastructure and analytics products using location and campaign data. The company sits within the digital advertising infrastructure layer rather than being a consumer media platform. It makes money primarily from media spend flowing through its platforms, platform fees and revenue-share arrangements tied to advertiser buying and publisher monetisation. Its customer base is business-oriented: brands, agencies, app marketers, publishers and media owners that need programmatic buying, ad distribution, monetisation or measurement capabilities.
Company news briefing
Briefing updated:
Following the release of its Q3 FY2026 financial results, FreakOut has secured the 'Agency' badge within TikTok's certified partner program, becoming one of only 13 agencies in Japan to leverage its 'alpaka' optimisation tool. Additionally, the company partnered with SeenThis to enhance high-impact video advertising with low user friction and attention measurement capabilities. These developments build upon the group's ongoing strategic initiatives, which include UUUM and SmartNews launching generative AI video-to-article workflows, alongside UDN SPORTS management and its alliance with Itochu Corporation.
Business model & monetisation
FreakOut monetises through a mix of platform fees, margins or take rates on programmatic media spend, and revenue-share agreements on publisher inventory monetisation. DSP and mobile buying products are sold as software-enabled advertising platforms tied to campaign activity, while publisher products monetise through yield and inventory revenue sharing. Analytics products are likely sold via software subscription or usage-based commercial terms linked to campaign measurement and data processing.
- Advertiser media buying through DSP products
- Percentage take-rate on media spend and platform fees
- Publisher monetisation and inventory revenue share
- Revenue share on ad inventory monetisation
- Mobile acquisition and app marketing tools
- Platform fee and spend-linked pricing
- Analytics and location intelligence products
- Software subscription or usage-based fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- CARTA HOLDINGS
Japanese digital advertising group combining adtech platforms and managed services.
- Geniee
Japanese adtech and martech platform spanning media buying, monetisation and CRM.
Side-by-side comparisons
Subsidiaries & acquisitions
- Playwire
Publisher monetisation platform combining ad tech, services and direct sales.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
FreakOut releases Q3 FY2026 financial results
Recorded impact score: 4.5/5
New IR news dated 2026/08/14: Q3 FY2026 earnings report (決算短信), earnings presentation (決算説明資料), and performance data (Excel) published.
【お知らせ】サッカー指導者 森保一氏とのエージェント及びマネジメント契約のお知らせ（株式会社UDN SPORTS）
Recorded impact score: 3/5
FreakOut Holdings announces agent and management contract with soccer coach Hajime Moriyasu through its subsidiary UDN SPORTS.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| 新卒エンジニア職(Entry-Level) | Engineering & Development | Remote / Unspecified | |
| 中途エンジニア職(Mid-Level) | Engineering & Development | Remote / Unspecified | |
| 中途プロダクト職(Mid-Level) | Product & Design | Remote / Unspecified | |
| 中途ビジネス職(Mid-Level) | Sales & Business Development | Remote / Unspecified | |
| 新卒ビジネス職(Entry-Level) | Sales & Business Development | Remote / Unspecified |
Explore company relationships
Questions about FreakOut
What is FreakOut?
FreakOut is a Japanese adtech company that provides programmatic advertising, publisher monetisation and analytics products.
Who uses FreakOut?
Its products are used by advertisers, agencies, app marketers, publishers and media owners rather than end consumers.
How does FreakOut make money?
It earns revenue from media spend flowing through its platforms, platform fees, and revenue-share arrangements with publishers and media partners.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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