MicroAd
Japanese adtech group spanning CDP, DSP and SSP.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MicroAd, Inc.
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- Japan
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- microad.co.jp
What MicroAd does
MicroAd creates value by connecting advertiser demand, proprietary audience data and publisher inventory within a single ecosystem. It sells software-like platform access and managed activation capabilities to marketers while also earning transaction-based revenue from media spend and publisher monetisation. Its integrated model allows it to serve both buy-side and sell-side customers and to use its data assets as a differentiator across campaign targeting, CRM activation and yield optimisation.
Category differentiation
This refers to the Japanese listed adtech company and its marketing platform ecosystem, not merely one local subsidiary such as MicroAd Taiwan or MicroAd China. It is also not a pure media agency; its core offering is proprietary adtech and data infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MicroAd is a Japanese advertising technology company operating an integrated stack for data-driven marketing and programmatic advertising. Its core products include the UNIVERSE customer data platform, the UNIVERSE Ads demand-side platform for advertisers and agencies, and the MicroAd COMPASS supply-side platform for publishers and app developers. The company also offers brand safety and inventory control tools that complement media buying and monetisation workflows.
Company news briefing
Briefing updated:
MicroAd has strengthened its cross-border marketing capabilities through a capital and business alliance with WAKEI, focusing on the Japan-Taiwan corridor. This expansion is supported by a new Kyoto branch and leadership updates at its Taiwan subsidiary, building on the strategic transition under CEO Kentaro Watanabe. The company continues to prioritise international monetisation, maintaining partnerships with JCB International Indonesia and Korea’s FLYING JAPAN while leveraging its 'Shiraler for Global' B2B product. These developments reinforce MicroAd's concerted focus on regional growth following its second-quarter financial results.
Business model & monetisation
MicroAd monetises through a hybrid adtech model. It earns percentage take-rates or media buying fees on ad spend through its DSP, revenue share or platform fees on publisher inventory through its SSP, and SaaS-style or contracted platform revenue for its UNIVERSE data infrastructure. Additional monetisation comes from targeting premiums, brand safety controls, and cross-channel activation or managed service support.
- Demand-side media buying via DSP
- Percentage take-rate on advertiser spend and programmatic buying fees
- Publisher monetisation via SSP
- Revenue share and yield optimisation fees
- Customer data platform and activation infrastructure
- SaaS / software subscription or enterprise contract
- Brand safety and inventory control products
- Premium feature or add-on pricing
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- Affle
Mobile-first performance adtech platform for user acquisition and conversion.
- Ogury
Privacy-first adtech platform for targeting, activation and measurement.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about MicroAd
What is MicroAd?
MicroAd is a Japanese advertising technology company offering a customer data platform, a DSP for advertisers, and an SSP for publishers.
Who uses MicroAd?
Its users include enterprise marketers, advertisers, media agencies, publishers, app developers and other media owners.
How does MicroAd make money?
It earns revenue from programmatic media buying fees, publisher monetisation revenue share, and enterprise platform contracts for data and activation tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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