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China's Youku Tudou Goes Exclusive With RocketJump; Unruly Helps Japan Brands Suss Out Video Ads - ExchangeWire.com

This ExchangeWire recap highlights key APAC ad-tech moves: Youku Tudou inks an exclusive distribution partnership with RocketJump, becoming RocketJump's official content platform in China with a monthly reach of 580 million and plans for original-content collaboration; Unruly launches its ShareRank predictive tool in Japan via its Tokyo office, enabling pre-release assessment of social potential for video ads and expanding to 15 localized versions including Singapore, Thailand, Australia, and Germany; Mondelez China, Carat, and Tencent form a three-way partnership to share data and conduct joint research to deliver personalized experiences through Tencent platforms such as WeChat; Adknowledge Asia appoints Haryati “Fey” Lawidjaja as Indonesia country director to lead local expansion; MMA announces entry into Australia and New Zealand with a target of 45 members within a year, building on 20 existing members including Dentsu Aegis, Amobee, Kellogg, and GroupM.

Robbie Hills Discusses The Recent Adx Launch In China, The RTB Market In China And Trends Across The APAC Region - ExchangeWire.com

Robbie Hills, Google’s Head of Media Technology Solutions for SEA/India and Head of Rich Media APAC, discusses the launch of AdX in China on April 10, the continued growth of programmatic buying in APAC, and regional trends. He notes that AdX has been tested with key publishers and buyers and is a core part of Google’s APAC strategy. The interview covers RTB in China, where large volumes of display inventory remain untapped and publishers often have unsold ad space, driving a push to enable more RTB activity. Japan is described as the powerhouse of APAC RTB, with India in the early stages and a shift in DSP usage over the past six months. The discussion also highlights domestic Chinese DSPs, the need for due diligence, and the importance of local presence to navigate currency, regulation, and language differences while accessing inventory across major APAC markets (China, Japan, Australia/NZ, India, HK, Taiwan, SE Asia).