Playwire

Playwire operates a hybrid ad tech and monetisation services model. On the supply side, it provides publishers and app developers with a unified monetisation stack that aggregates demand, manages header bidding, serves ads and optimises yield. On the demand side, it packages access to publisher inventory for advertisers and agencies through direct sales, premium formats and gaming-focused inventory. Value is created by increasing publisher revenue while reducing stack complexity, then capturing a share of that monetised media spend and related service revenue.

Playwire is a US-based ad monetisation technology company serving digital publishers, app developers and media owners. Its core product set centres on the RAMP platform, which combines supply-side monetisation, header bidding, ad serving, analytics and yield optimisation into a unified stack across web, mobile, app and some video environments. It also offers self-service and managed-service variants, allowing customers either to run their own monetisation operations or outsource them to Playwire.

The company makes money primarily by taking a share of advertising revenue generated for publishers through its platform and managed monetisation services. It also generates revenue from campaign-based advertiser spend through direct-sold inventory, premium formats, in-game advertising and custom creative services. Since 2018, Playwire has been owned by FreakOut Holdings but continues to operate as a separate company.