Fraudlogix

Fraudlogix operates a B2B AdTech infrastructure model. It collects and analyses advertising ecosystem traffic data, converts that data into fraud intelligence products such as blocklists, risk scores and IVT detection signals, and sells those outputs to programmatic platforms, publishers and related technical teams. Value is created by helping customers reduce wasted media spend, block invalid traffic before bidding and improve inventory quality across programmatic workflows.

Fraudlogix is a private US advertising technology company, legally Redbranch, Inc, that sells fraud detection and IP intelligence products to participants in the programmatic advertising ecosystem. Its products include an IP blocklist, IP risk scoring API, programmatic invalid traffic detection and free lookup tools. These products are used to identify bots, proxies, VPNs and other forms of invalid or malicious traffic before or after ad impressions are bought and served.

The company makes money through a hybrid commercial model that mixes flat-fee subscriptions, usage-based API pricing and freemium conversion. Its direct customers are businesses rather than consumers, including DSPs, SSPs, ad exchanges, publishers, affiliate networks, ad operations teams, developers and fraud prevention teams. The value proposition is rooted in proprietary advertising telemetry and real-time risk signals that can be integrated into bidding, enforcement and analytics workflows.