Fraudlogix
Ad fraud detection and IP intelligence for programmatic advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Fraudlogix Inc.
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- 221 W. Hallandale Beach Blvd., Suite 107, Hallandale Beach, FL 33009
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- fraudlogix.com
What Fraudlogix does
Fraudlogix operates a B2B AdTech infrastructure model. It collects and analyses advertising ecosystem traffic data, converts that data into fraud intelligence products such as blocklists, risk scores and IVT detection signals, and sells those outputs to programmatic platforms, publishers and related technical teams. Value is created by helping customers reduce wasted media spend, block invalid traffic before bidding and improve inventory quality across programmatic workflows.
Category differentiation
Fraudlogix is an AdTech fraud detection and IP intelligence vendor, not a general-purpose cybersecurity company or a media buying platform. It focuses on IVT detection, pre-bid blocking and related programmatic traffic quality controls.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Fraudlogix is a private US advertising technology company, legally Redbranch, Inc, that sells fraud detection and IP intelligence products to participants in the programmatic advertising ecosystem. Its products include an IP blocklist, IP risk scoring API, programmatic invalid traffic detection and free lookup tools. These products are used to identify bots, proxies, VPNs and other forms of invalid or malicious traffic before or after ad impressions are bought and served. The company makes money through a hybrid commercial model that mixes flat-fee subscriptions, usage-based API pricing and freemium conversion. Its direct customers are businesses rather than consumers, including DSPs, SSPs, ad exchanges, publishers, affiliate networks, ad operations teams, developers and fraud prevention teams. The value proposition is rooted in proprietary advertising telemetry and real-time risk signals that can be integrated into bidding, enforcement and analytics workflows.
Company news briefing
Briefing updated:
Fraudlogix has expanded its service distribution by integrating its real-time IP fraud detection tool with Adobe Commerce and Magento, facilitating access through the Adobe Marketplace. This development enables e-commerce merchants to implement risk scoring without the requirement for bespoke development. Furthermore, the company continues to demonstrate leadership stability, with its original founding team, including CEO Hagai Shechter, maintaining management of the organisation since its inception in 2010.
Business model & monetisation
Fraudlogix monetises through a hybrid model of flat-fee subscription licensing, usage-based API pricing and freemium acquisition. The IP Blocklist is sold on a monthly licence basis, with starting pricing shown at 6,500 USD per month and final pricing based on use case and licensing terms. The IP Risk Score product uses a free allowance and then tiered usage-based pricing for API calls. Programmatic IVT Detection uses free post-bid analytics to attract adoption and paid pre-bid blocking to convert larger customers. Custom enterprise pricing is likely used for high-scale integrations and licensing arrangements.
- IP Blocklist licensing
- Software Subscription
- IP Risk Score API usage
- Pay-per-Use
- Programmatic IVT Detection subscriptions
- Software Subscription
- Freemium lookup and analytics conversion
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Redbranch, Inc dba Fraudlogix
IAB vendor record: 911
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Fraudlogix
What is Fraudlogix?
Fraudlogix is a private US AdTech company that provides fraud detection, IP intelligence and invalid traffic prevention tools for programmatic advertising.
Who uses Fraudlogix?
Its users are mainly DSPs, SSPs, ad exchanges, publishers, affiliate networks, developers, ad operations teams and fraud prevention professionals.
How does Fraudlogix make money?
It earns revenue from flat-fee software licences, usage-based API pricing and enterprise upgrades from free tools and analytics tiers.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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