Fluid
Consent, profile and lead management software with advisory services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- FLUID A/S
- Entity type
- COMPANY
- Founded
- 1993
- Headquarters
- Denmark
- Company size
- <10
- Market role
- MarTech Vendor
- Official website
- fluid-solutions.dk
What Fluid does
Fluid operates a hybrid software-and-services model. It develops and licenses RubiqCloud as a proprietary enterprise SaaS platform that centralises consent, customer profiles and lead workflows. Around that software core, the company sells advisory, implementation and managed support services that help clients design compliant data operations, integrate the platform into existing systems and maintain long-term operational and regulatory alignment. Value is created by reducing compliance risk, consolidating fragmented customer data processes and embedding Fluid into ongoing marketing and data operations.
Category differentiation
Fluid is a Danish B2B MarTech and compliance software provider, not a general creative agency or a consumer app. It is defined by consent, profile and lead operations rather than broad advertising media buying.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
FLUID A/S is a Danish MarTech vendor and consultancy centred on RubiqCloud, a proprietary SaaS platform for consent management, customer profile unification and lead management. The company serves enterprise marketing, CRM, data and compliance teams that need to manage customer data operations in a GDPR-compliant way across systems and channels. The business combines recurring software revenue with professional services. RubiqCloud provides the core technology layer, while strategy advisory, onboarding, implementation and ongoing service and support drive deployment, compliance maintenance and retention. Fluid sells directly to organisations that need a unified foundation for consent, profile and lead workflows rather than a broad horizontal marketing suite.
Business model & monetisation
Fluid monetises through enterprise software subscriptions for RubiqCloud and service fees for advisory, onboarding, implementation and ongoing support. The commercial model is a land-and-expand structure: consulting and technical deployment open the account, the SaaS platform becomes the operational core, and recurring support and compliance services deepen retention and account value.
- RubiqCloud platform subscriptions
- Software Subscription
- Strategy and advisory projects
- Service Fee
- Onboarding and implementation
- Service Fee
- Ongoing service and support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Fluid
What is Fluid?
Fluid is a Danish MarTech company that provides RubiqCloud, a platform for consent management, customer profiles and lead management, plus related advisory and implementation services.
Who uses Fluid?
Fluid is used by enterprise marketing, CRM, IT, data and privacy teams that need compliant customer data and consent operations across multiple systems.
How does Fluid make money?
Fluid makes money from RubiqCloud software subscriptions and service fees for strategy, onboarding, implementation, support and compliance operations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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