El Toro IP Targeting
Cookie-free household IP targeting and attribution platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- El Toro.com LLC
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- eltoro.com
What El Toro IP Targeting does
El Toro operates a B2B adtech model that combines proprietary identity resolution, audience creation, ad delivery, and measurement into a single commercial stack. It creates value by mapping physical addresses to IP addresses, activating those audiences across digital inventory, enriching records with third-party and behavioural signals, and measuring outcomes through deterministic matchback analysis. This allows customers to plan, execute, and prove performance for campaigns that connect offline households, physical visits, and digital media exposure.
Category differentiation
This is a US adtech and audience-targeting company, not a consumer-facing brand or a general telecommunications provider. It focuses on deterministic IP-based advertising, attribution, and related data products rather than broad consumer media publishing.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
El Toro.com LLC is a private US adtech company operating under the El Toro IP Targeting brand. It provides a proprietary, cookie-free advertising platform centred on deterministic address-to-IP matching, enabling household-level audience targeting, cross-device activation, ad serving, and closed-loop attribution. Its product suite extends into audience enrichment, footfall-based retargeting, CRM enrichment, matchback analysis, and campaign execution products for web, mobile, and connected TV inventory. The company generates revenue from campaign-based media activation, managed advertising services, audience data products, and software-style access to analytics and enrichment capabilities. Its direct customers are advertisers, agencies, brands, retailers, political campaigns, and local marketers that need precise audience targeting and measurable offline conversion outcomes. El Toro is positioned as an AdTech Vendor with a secondary data-provider role, serving business customers rather than consumers.
Business model & monetisation
El Toro monetises through campaign-based advertising spend, CPM-driven media delivery, managed programmatic activation, and premium data-led targeting products. Revenue comes from household targeting packages, audience enrichment, analytics and attribution tooling, private marketplace audience access, and service-led campaign execution such as digital canvassing and direct-mail activation. Reporting and attribution functions support retention and upsell by proving campaign effectiveness and increasing customer media spend.
- Campaign media activation
- Media Arbitrage
- Managed targeting and canvassing services
- Service Fee
- Audience data and enrichment products
- Pay-per-Use
- Analytics and attribution tooling
- Software Subscription
- PMP audience access
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about El Toro IP Targeting
What is El Toro IP Targeting?
El Toro IP Targeting is a private US adtech company that provides cookie-free household targeting, ad serving, audience enrichment, and attribution products for advertisers and agencies.
Who uses El Toro IP Targeting?
Its users are business customers including advertisers, agencies, retailers, political campaigns, local marketers, programme traders, and CRM or data teams.
How does El Toro IP Targeting make money?
It makes money from media activation, managed campaign services, targeting and audience data packages, analytics, attribution, and related enrichment products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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