Automated Marketing Data Connectors · MarTech Vendor
Easy App Reports
App store reporting automation for mobile app teams.
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Profile record updated:
Company facts
- Entity type
- BUSINESS_UNIT
- Founded
- 2021
- Company size
- <10
- Market cluster / sector
- Automated Marketing Data Connectors
- Market role
- MarTech Vendor
- Official website
- easyappreports.com
What Easy App Reports does
The business operates as a focused vertical SaaS provider for the mobile app ecosystem. It creates value by aggregating fragmented app store and acquisition data, standardising it, and delivering it through connectors, dashboards, and warehouse exports that reduce manual reporting effort. Customers adopt the platform as a recurring operational layer for app performance analysis, with retention driven by workflow integration, historical data continuity, and embedded reporting processes.
Category differentiation
Easy App Reports is a B2B mobile app analytics and reporting software platform, not a consumer mobile app and not a mobile ad network or attribution provider. It focuses on data aggregation, dashboarding, and exports for app teams.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Easy App Reports is a private B2B software company providing a subscription analytics and data-connector platform for mobile app businesses. Its core product automates the collection, normalisation, and reporting of App Store, Google Play, and user acquisition data, then pushes that data into Looker Studio dashboards and Google BigQuery. The platform removes manual spreadsheet-based workflows and consolidates multiple app or developer accounts into a single reporting layer. The company sells primarily to mobile app developers, growth teams, product teams, studios, agencies, and investors managing app portfolios. It generates revenue through recurring SaaS subscriptions tied to usage, feature access, and data pipeline needs. Its newer Data Explorer module extends the platform from dashboard automation into AI-assisted natural-language analytics built on the same reporting infrastructure.
Business model & monetisation
Easy App Reports monetises through recurring software subscriptions. Pricing is tied to access to data connectors, dashboard templates, BigQuery export workflows, automation features, and likely usage scope such as number of apps, accounts, or reporting volume. Revenue is software-led rather than service-led, with premium value concentrated in automated data syncing, reporting infrastructure, and advanced analytics capabilities including AI-assisted exploration.
- Core platform subscriptions
- Software Subscription
- Advanced analytics and AI modules
- Software Subscription
Products & capabilities
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Competitors & alternatives
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Marketing intelligence software for cross-channel reporting and dashboards.
B2B SaaS for app store optimisation and review intelligence.
Mobile app analytics and app store intelligence software.
B2B product analytics and experimentation software for digital teams.
Product experience software for analytics, guidance, feedback, and planning.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
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Questions about Easy App Reports
What is Easy App Reports?
Easy App Reports is a B2B SaaS platform that automates App Store, Google Play, and user acquisition reporting for mobile app teams.
Who uses Easy App Reports?
It is used by mobile app developers, growth teams, product managers, analysts, app studios, agencies, and investors managing app portfolios.
How does Easy App Reports make money?
It makes money through recurring SaaS subscriptions for data connectors, reporting automation, dashboard templates, BigQuery exports, and advanced analytics features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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