Appfigures
Mobile app analytics and app store intelligence software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Appfigures, Inc.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 133 Chrystie St, 3rd Floor, New York, NY 10002, US
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- appfigures.com
What Appfigures does
Appfigures operates a vertical SaaS model for the mobile app ecosystem. It aggregates data from app stores, ad networks and its own intelligence layers, then packages that information into subscription software for analytics, ASO, competitive research, market benchmarking and review operations. Value is created by reducing manual reporting work, improving app discoverability and enabling better strategic decisions for teams managing or analysing app portfolios.
Category differentiation
Appfigures is not a consumer app publisher or a mobile ad network. It is a B2B software platform for app analytics, ASO and app market intelligence.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Appfigures is a private B2B software company that provides analytics, app store optimisation, market intelligence and review monitoring tools for mobile app businesses. Its platform consolidates app store performance data, advertising spend, keyword rankings, reviews, competitor benchmarks and SDK adoption signals into subscription software used by developers, growth teams, product managers and market analysts. The company makes money primarily through recurring SaaS subscriptions with tiered feature access. Its value proposition is to give app publishers and adjacent vendors a central intelligence layer for operating and growing mobile apps across app stores and ad channels, rather than acting as an ad network, media buyer or consumer app publisher.
Company news briefing
Briefing updated:
Appfigures continues to anchor mobile market intelligence by launching Appfigures MCP, integrating its data directly into leading AI agents such as ChatGPT and Claude. The firm's metrics are also tracking broader ecosystem shifts, including Apple's US commission revenue contraction amidst regulatory pressures, Google Gemini's rapid iOS adoption, Perplexity's carrier-bundled growth in India, and rising in-app spending for photo-sharing app Retro following the introduction of Appfigures Leaderboards.
Business model & monetisation
The company monetises through tiered SaaS subscriptions. Plans are feature-gated and usage-based, with a free entry tier and paid upgrades for more tracked apps, deeper analytics, more keyword monitoring, competitive intelligence, market data and API access. Annual billing discounts support retention, while add-on depth appears to increase average revenue per account as customers expand from core analytics into ASO, intelligence and ad spend reporting.
- Platform subscriptions for app analytics and reporting
- Software Subscription
- ASO and keyword intelligence subscriptions
- Software Subscription
- Competitive intelligence and market data subscriptions
- Software Subscription
- API and advanced data access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Introducing Appfigures MCP
Recorded impact score: 4/5
Appfigures data now works inside your favorite agent, including ChatGPT, Claude, Manus, Grok, and other without the need to install a CLI or use a terminal. The new Appfigures MCP makes your agent app-smart.
Meta launches AI-focused subscription plans
Platform · Recorded impact score: 4/5
Meta has launched Meta One, a unified subscription service bundling premium features across Instagram, Facebook, WhatsApp, and Meta AI, now globally available. Core functions remain free, while the subscription offers extended AI usage, enhanced self-expression tools, and professional solutions for creators and businesses, gradually rolling out to apps like Edits and AI glasses. Over 15 million subscriptions and trials have been recorded. Pricing starts at $2.99/€2.49 per month for individual app-plus plans, with bundled Core and Premium tiers at $7.99 and $19.99 (€6.99 and €16.99) monthly, and business plans ranging from $14.99 to $499 (up to €549) per month. This initiative aligns with Meta's AI monetization strategy, following a $14.3 billion investment in Scale AI and planned infrastructure spending exceeding $600 billion by 2028. Early revenue data shows Instagram at $1.2 million daily and Facebook at $528,000 as of September 9, 2026, though the launch faces regulatory scrutiny and industry warnings about AI risks.
- Meta One is a unified subscription service for Instagram, Facebook, WhatsApp, and Meta AI, globally available, launched on September 16, 2026.
- Over 15 million subscriptions and trial activations have been recorded from earlier tests.
Introducing Appfigures Leaderboards
Recorded impact score: 4/5
Appfigures Leaderboards is a new way to rank mobile apps and games by clear metrics like downloads, revenue, and store visibility, unified across App Store and Google Play.
TV Time Founder Launches Bingers After Shutdown
B2C Consumer App / Platform · Recorded impact score: 2/5
Antonio Pinto, an original founder of the TV-tracking app TV Time (formerly TVShow Time), is building a new app called Bingers to rehome the TV Time community after TV Time's planned removal from app stores. Pinto says Bingers will recreate TV Time’s social features, import users’ TV Time archives via the GDPR-compliant export tool, and has been architected to reduce server costs and improve performance. App intelligence firm Appfigures reports TV Time has over 26.4 million lifetime installs. Bingers is expected on the Apple App Store and Google Play by the end of July 2026, with a waitlist currently collecting sign-ups on the Bingers website.
- Antonio Pinto, an original founder of TV Time, is building a new TV-tracking app called Bingers.
- Appfigures reports TV Time has more than 26.4 million lifetime installs.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Sr. Javascript/React Developer(Senior) | Engineering | New York, NY | |
| Infrastructure Engineer (Mid Level)(Mid-Level) | Engineering | Multi-Location (2 Locations) | |
| Back End Developer (Mid Level)(Mid-Level) | Engineering | Multi-Location (2 Locations) | |
| Strategic Account Manager(Mid-Level) | Marketing & Sales | Multi-Location (2 Locations) |
Explore company relationships
Questions about Appfigures
What is Appfigures?
Appfigures is a B2B software platform for mobile app analytics, app store optimisation, competitive intelligence and review monitoring.
Who uses Appfigures?
It is used by app developers, publishers, growth marketers, ASO specialists, product teams, analysts, game studios and SDK vendors.
How does Appfigures make money?
It makes money through tiered SaaS subscriptions, including paid plans for advanced analytics, ASO, intelligence features and API access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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