Appfigures

Appfigures operates a vertical SaaS model for the mobile app ecosystem. It aggregates data from app stores, ad networks and its own intelligence layers, then packages that information into subscription software for analytics, ASO, competitive research, market benchmarking and review operations. Value is created by reducing manual reporting work, improving app discoverability and enabling better strategic decisions for teams managing or analysing app portfolios.

Appfigures is a private B2B software company that provides analytics, app store optimisation, market intelligence and review monitoring tools for mobile app businesses. Its platform consolidates app store performance data, advertising spend, keyword rankings, reviews, competitor benchmarks and SDK adoption signals into subscription software used by developers, growth teams, product managers and market analysts.

The company makes money primarily through recurring SaaS subscriptions with tiered feature access. Its value proposition is to give app publishers and adjacent vendors a central intelligence layer for operating and growing mobile apps across app stores and ad channels, rather than acting as an ad network, media buyer or consumer app publisher.