Appfigures
Appfigures is a mobile app analytics and app store intelligence software.
Analyst Perspective
Appfigures is a private B2B software company that provides analytics, app store optimisation, market intelligence and review monitoring tools for mobile app businesses. Its platform consolidates app store performance data, advertising spend, keyword rankings, reviews, competitor benchmarks and SDK adoption signals into subscription software used by developers, growth teams, product managers and market analysts. The company makes money primarily through recurring SaaS subscriptions with tiered feature access. Its value proposition is to give app publishers and adjacent vendors a central intelligence layer for operating and growing mobile apps across app stores and ad channels, rather than acting as an ad network, media buyer or consumer app publisher.
Analyst Signal Briefing
Updated: 19 Aug 2026Following the rollout of ‘Leaderboards’ for cross-store performance tracking, Appfigures has solidified its role as a primary intelligence provider for the generative AI landscape, documenting Google Gemini’s 137 million iOS downloads and Meta’s experimental ‘Pocket’ launch. Recent data further quantifies the impact of Perplexity’s carrier-bundled expansion in India and a 49% surge in regional VPN adoption. By monitoring the transition of major titles like ‘Block Blast!’ to ad-free ecosystems and the closure of apps like TV Time, Appfigures continues to document critical shifts in global mobile monetisation and acquisition strategies.
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Key insights about Appfigures
Category Differentiation
Appfigures is not a consumer app publisher or a mobile ad network. It is a B2B software platform for app analytics, ASO and app market intelligence.
Appfigures: About
Appfigures operates a vertical SaaS model for the mobile app ecosystem. It aggregates data from app stores, ad networks and its own intelligence layers, then packages that information into subscription software for analytics, ASO, competitive research, market benchmarking and review operations. Value is created by reducing manual reporting work, improving app discoverability and enabling better strategic decisions for teams managing or analysing app portfolios.
How Appfigures Works & Monetises
Business model analysis and core revenue streams
The company monetises through tiered SaaS subscriptions. Plans are feature-gated and usage-based, with a free entry tier and paid upgrades for more tracked apps, deeper analytics, more keyword monitoring, competitive intelligence, market data and API access. Annual billing discounts support retention, while add-on depth appears to increase average revenue per account as customers expand from core analytics into ASO, intelligence and ad spend reporting.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Appfigures)
Perplexity’s Airtel bundle drove millions of Indian users
Perplexity partnered with Indian telecom Airtel in July 2025 to give Airtel customers a free 12-month Perplexity Pro subscription. The promotion produced a large surge in downloads and monthly active users in India (5.9M downloads in July 2025; 56M downloads across seven months; MAU peak ~22M in October). As the earliest free subscriptions began expiring in mid-2026, in-app purchase and subscription revenue in India rose, suggesting some users either converted to paid plans or did not cancel auto-renewals. Independent app-intelligence firms Sensor Tower and Appfigures provided the usage and revenue estimates. The results are an early test of whether carrier-bundled free AI access can produce durable paying customers in India’s price-sensitive market.
Read original sourceBlock Blast! Goes Ad-Free on Apple Arcade
Hungry Studio’s Block Blast will arrive on Apple Arcade as Block Blast+ on September 3, 2026, offered ad-free and without in-app purchases via Apple’s $6.99/month Arcade subscription (or Apple One bundles). The Tetris-like puzzler has amassed hundreds of millions of installs — Appfigures estimates ~725M and other sources ~868M lifetime — while AppMagic estimated ~368M downloads in 2025. Hungry Studio reported roughly 70M daily and 300M monthly average users in early 2026, and Apple flagged it as the most-downloaded free iPhone game in 2025. Outside Arcade the title remains a free, ad-supported game with negligible IAP revenue and large audiences across Indonesia, the US, Vietnam, Brazil and India. Several other free-to-play titles will also join Arcade on September 3 with ads and IAPs removed.
Read original sourceIndia's App Market Shifts from Downloads to Payments
India's mobile app market recorded $345 million in consumer spending in Q2 2026, a 35% year-over-year increase, according to Sensor Tower. Growth is being driven by generative AI, streaming, and productivity apps rather than gaming, while quarterly downloads have held steady at about 6.3 billion. Wider adoption of digital payments such as the Unified Payments Interface (UPI) and digital wallets has reduced friction for in-app purchases, boosting subscriptions and premium services. Sensor Tower data shows OpenAI and Anthropic accounted for nearly 83% of AI app revenue in India during Q2, and non-gaming apps represented 68% of mobile app revenue in H1 2026. Appfigures notes subscription growth continues but at a slower pace after an AI-fueled surge.
Read original sourceAppfigures: Frequently Asked Questions
What is Appfigures?
Appfigures is a B2B software platform for mobile app analytics, app store optimisation, competitive intelligence and review monitoring.
Who uses Appfigures?
It is used by app developers, publishers, growth marketers, ASO specialists, product teams, analysts, game studios and SDK vendors.
How does Appfigures make money?
It makes money through tiered SaaS subscriptions, including paid plans for advanced analytics, ASO, intelligence features and API access.
Company Facts
- Founded
- 2009
- Headquarters
- 133 Chrystie St, 3rd Floor, New York, NY 10002, US
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- appfigures.com