Dynamic Tracking

Google’s Next EU Showdown; Oracle’s Moat Adds Capabilities

AdExchanger’s Friday news roundup highlights regulatory and competitive dynamics shaping the ad-tech landscape. It notes an upcoming EU antitrust ruling against Google, with Margrethe Vestager signaling a potential multibillion-dollar fine and required changes to licensing agreements. Oracle’s Moat adds new capabilities, including MRC accreditation for detecting sophisticated invalid traffic and improved detection of hidden ads, hijacked sessions, and domain spoofing, aided by Oracle Data Cloud acquisitions Zenedge and Dyn. In Walmart’s third-party marketplace context, fewer than 10% of Amazon sellers also sell on Walmart or Jet, with Walmart shifting investment toward Walmart.com and away from Jet. The piece also references anticipated DOJ action and lists several ad-tech releases and industry moves.

TAG Requires Publishers to Use Ads.txt; Eyeota Raises $12.5m Series B

ExchangeWire's US/Canada digital advertising roundup covers regulatory updates and funding moves across the space. The Trustworthy Accountability Group (TAG) will require publishers to adopt the ads.txt standard as part of its Certified Against Fraud and Certified Against Piracy programs, with enforcement beginning July 1, 2018. Eyeota raises USD 12.5 million in Series B funding, led by Jolt Capital SAS, with Project A Ventures and Qualgro participating to accelerate product development and regional expansion. Taboola reports its self-service platform has reached about USD 100 million in annual run rate, expanding access for SMBs to premium publisher inventory. OpenX proclaims GDPR readiness ahead of the deadline, offering a GDPR-ready data processing agreement and resources, plus a guide for Privacy Shield certification. Centro's survey indicates in-house programmatic adoption is rising, with 90% of agencies and 81% of marketers expecting some in-house capabilities within 12 months; Impact Radius appoints its first CMO, Scott Brazina, and expands leadership in Asia-Pacific.

Now & Next: Cyber Attacks - ExchangeWire.com

ExchangeWire's Now & Next examines how cyber attacks unfold and how they can be mitigated, distinguishing black hat and grey hat hackers from white hat security researchers. The piece notes that breaches affected 68% of large firms and 66% of medium firms in the UK in the 12 months from January 2016. It catalogs attacker strategies, including ransomware (WannaCry on NHS), sale of personal data (427 million MySpace passwords; four million OPM records), and high-profile breaches (Adobe 2013; suspected Google espionage). The Dyn 2016 DDoS attack hit Amazon, Airbnb, Spotify, Netflix and Twitter via IoT-based botnets. It discusses growth in IoT and bitcoin as enabling factors for hackers, with IoT devices expected to number in the billions by 2020. It also notes regulatory and defensive measures (GDPR fines, two-step verification, User Behavior Analytics) and concludes there is no universal cure for cyber attacks.