DOUGLAS Marketing Solutions

The company monetises DOUGLAS Group's shopper attention, first-party data and ecommerce surfaces by packaging them into advertising products and managed activation services. It creates value by connecting beauty brands with high-intent audiences near the point of sale, using retailer-owned data for targeting, measurement and campaign optimisation. Revenue is generated through media spend on DOUGLAS inventory, managed campaign execution across onsite and offsite channels, and specialist programmes such as product sampling and consumer testing.

DOUGLAS Marketing Solutions GmbH is the retail media and advertising monetisation arm of DOUGLAS Group. It sells advertiser access to DOUGLAS-owned beauty commerce inventory and shopper data through onsite formats such as sponsored product ads, display and video, as well as offsite audience extension, paid social, search advertising, sampling and consumer review programmes. Its customers are primarily beauty brands, manufacturers, retailers and media buyers seeking to reach shoppers close to purchase within the DOUGLAS ecosystem.

The company makes money by monetising retail media inventory and related services. Its model combines performance-based advertising products such as CPC sponsored listings, CPM audience campaigns, managed media services and campaign-based sampling or testing programmes. The self-service platform adds a software layer that lets brands launch and manage campaigns directly, while the underlying value proposition comes from DOUGLAS first-party ecommerce, store and CRM data.