D-block

The company operates as a publisher-side ad monetisation platform focused on adblocked traffic. Publishers integrate a single script and update ads.txt so that the platform can detect adblock users, reinstate allowed advertising, and sell this inventory through its own systems. Value is created by converting otherwise unmonetised adblocked page views into paid impressions while providing reporting on adblock rates, impressions, fill rate and incremental revenue. The platform emphasises a privacy-forward design, avoiding third-party cookies and user IDs and hosting data on Google Cloud. The economic model is that the provider manages and sells this inventory on behalf of publishers, likely keeping a share of media revenue or margin while remitting the remainder to publishers, with no stated fixed licence or setup fees.

d-block.fr is a small France-based advertising technology company founded in 2020 that helps digital publishers monetise page views affected by ad-blocking. Its product detects ad-block usage and serves compliant advertising through its own platform, with a simple script integration and an editor dashboard showing adblock rate, impressions, fill rate and revenue.

The company does not charge upfront implementation fees and instead appears to generate revenue by mediating and selling adblocked inventory via its own ad platform, likely on a revenue-share or margin basis. Its customers are website and media publishers (and their ad operations teams) seeking to recover revenue otherwise lost to ad-blockers, using a privacy-focused implementation without third-party cookies or user IDs.