D-Block
Adblock recovery platform for publisher monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- D-BLOCK
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- 4 AVENUE DE MONTESPAN, 75116 PARIS, France
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- d-block.fr
What D-Block does
D-Block operates as a specialised AdTech vendor for publisher monetisation. It creates value by enabling publishers to serve ads to users who would otherwise be unreachable through standard ad delivery setups because of ad blockers. Implementation is intentionally lightweight, requiring a script insertion and ads.txt edits, which reduces onboarding friction. The business captures value by taking a share of the incremental advertising revenue it helps recover, aligning its economics with publisher outcomes.
Category differentiation
D-Block is not a consumer ad blocker or privacy browser tool. It is a B2B publisher monetisation platform that helps serve ads to adblocked audiences.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
D-Block is a French ad monetisation technology company focused on helping digital publishers recover advertising revenue from audiences using ad blockers. Its product uses a proprietary ad delivery stack designed to serve ad formats that comply with adblocker constraints, alongside lightweight page script integration, ads.txt configuration and a publisher dashboard for daily monitoring. The company sells to publishers, media owners and advertising networks that want to monetise otherwise blocked inventory across web and mobile environments. Its commercial model is performance-based rather than licence-led, with no upfront fees and revenue generation likely tied to a share of recovered advertising income.
Business model & monetisation
The company uses a performance-based monetisation approach with no upfront fee, positioned as risk-free for publishers. Based on the product description, the most likely pricing mechanism is a revenue share or take-rate on incremental advertising revenue recovered from adblocked inventory, rather than a fixed annual software subscription. This creates an outcomes-linked commercial model tied to impressions, fill and recovered publisher revenue.
- Recovered ad revenue share
- Percentage Take-Rate
- Publisher monetisation platform access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
D-Block
IAB vendor record: 1274
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 9
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about D-Block
What is D-Block?
D-Block is a publisher monetisation platform that helps digital publishers recover advertising revenue lost to ad blockers.
Who uses D-Block?
Its customers are digital publishers, media owners and advertising networks that want to monetise blocked web and mobile inventory.
How does D-Block make money?
It appears to earn mainly through a performance-based share of the incremental ad revenue it helps publishers recover.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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