Ad-Shield

The company operates a two-sided adtech model centred on adblock traffic recovery. On the supply side, it provides publishers with a detection script and analytics to uncover and measure dark/adblocked traffic, then activates recovered ad inventory for these users through programmatic integrations with existing ad servers and demand sources. On the demand side, it offers advertisers and agencies access to campaigns specifically targeted at adblock users across its publisher network.

Value is created for publishers by revealing previously unmonetised traffic and converting a share of that traffic into billable ad impressions. Value is created for advertisers by providing incremental reach into audiences that rarely see standard ads and may respond differently to campaigns. The business aggregates publisher inventory, routes it into demand, and retains a negotiated share of recovered advertising revenue as its margin, functioning similarly to a performance-focused publisher yield and recovery solution with a media network component.

Ad-Shield.io is a United States-based advertising technology company focused on detecting and monetising web traffic that uses adblockers. Its core platform identifies “dark” or adblocked pageviews for publishers, measures the volume and impact of this traffic, and serves recovered advertising impressions specifically to adblock users without disturbing existing non‑adblocked inventory. The company integrates with common publisher ad and analytics stacks such as Google Analytics and Google Ad Manager.

Ad-Shield.io generates revenue primarily by sharing in the advertising income from recovered impressions rather than charging upfront software fees. It offers a free analytics product to help publishers quantify adblocked audiences, a recovery solution that monetises those impressions on a revenue‑share basis, and an advertiser-facing product that sells campaign access to adblock user inventory via its publisher network. Its direct paying customers are online publishers, ad management partners and advertisers/agencies seeking incremental reach into adblock audiences.