Blockthrough
Publisher adblock recovery and monetisation infrastructure provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Blockthrough, Inc.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Canada
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- blockthrough.com
What Blockthrough does
Blockthrough operates a B2B publisher monetisation platform that restores revenue from users who employ ad blockers. It creates value by inserting a filtering and delivery layer into existing publisher advertising stacks, enabling compliant ads to reach blocked inventory without materially degrading user experience. The platform combines monetisation infrastructure, fallback ad serving and measurement, allowing publishers to recover incremental yield from traffic that would otherwise remain unmonetised.
Category differentiation
Blockthrough is not a consumer ad blocker or a general-purpose DSP. It is publisher-side monetisation infrastructure for recovering revenue from ad-blocked web inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Blockthrough is a private AdTech vendor focused on helping digital publishers monetise audiences that use ad blockers. Its core platform plugs into publisher ad stacks, including ad servers and header bidding wrappers, to deliver lighter, non-intrusive ads that comply with Acceptable Ads standards. The company also provides adblock analytics and a fallback ad server for blocked inventory. The company sells to publishers, media owners and ad operations teams running programmatic advertising businesses. It makes money primarily through a revenue-share model tied to incremental advertising revenue recovered from ad-blocked users, rather than through large upfront software fees. Since its acquisition by eyeo and merger with AAX, Blockthrough operates as an eyeo group company serving a single publisher monetisation business unit.
Business model & monetisation
Blockthrough primarily uses a revenue-share take-rate model on incremental advertising revenue recovered from ad-blocked users. Its commercial structure is tied to restored impressions and monetised inventory, with deployment through a lightweight software integration into existing publisher stacks. Additional value is packaged through its analytics capability and fallback ad server, but the core monetisation logic is publisher yield recovery rather than flat consumer subscription fees.
- Recovered ad revenue share from publisher inventory
- Percentage Take-Rate
- Platform access and monetisation tooling
- Software Subscription
- Analytics capabilities bundled with recovery platform
- Software Subscription
- Fallback ad serving for blocked inventory
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Blockthrough, Inc.
IAB vendor record: 815
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 199 · blockthrough.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Blockthrough
What is Blockthrough?
Blockthrough is an AdTech vendor that helps publishers recover revenue from users who employ ad blockers by serving lighter, Acceptable Ads-compliant advertising.
Who uses Blockthrough?
Digital publishers, media owners, website operators and ad operations teams use Blockthrough to monetise blocked web inventory within existing programmatic stacks.
How does Blockthrough make money?
Blockthrough makes money primarily through a revenue-share model tied to incremental advertising revenue recovered for publishers, supplemented by software-based monetisation tooling.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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