Blockthrough
Blockthrough is a publisher adblock recovery and monetisation infrastructure provider.
Analyst Perspective
Blockthrough is a private AdTech vendor focused on helping digital publishers monetise audiences that use ad blockers. Its core platform plugs into publisher ad stacks, including ad servers and header bidding wrappers, to deliver lighter, non-intrusive ads that comply with Acceptable Ads standards. The company also provides adblock analytics and a fallback ad server for blocked inventory. The company sells to publishers, media owners and ad operations teams running programmatic advertising businesses. It makes money primarily through a revenue-share model tied to incremental advertising revenue recovered from ad-blocked users, rather than through large upfront software fees. Since its acquisition by eyeo and merger with AAX, Blockthrough operates as an eyeo group company serving a single publisher monetisation business unit.
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Key insights about Blockthrough
Category Differentiation
Blockthrough is not a consumer ad blocker or a general-purpose DSP. It is publisher-side monetisation infrastructure for recovering revenue from ad-blocked web inventory.
Blockthrough: About
Blockthrough operates a B2B publisher monetisation platform that restores revenue from users who employ ad blockers. It creates value by inserting a filtering and delivery layer into existing publisher advertising stacks, enabling compliant ads to reach blocked inventory without materially degrading user experience. The platform combines monetisation infrastructure, fallback ad serving and measurement, allowing publishers to recover incremental yield from traffic that would otherwise remain unmonetised.
How Blockthrough Works & Monetises
Business model analysis and core revenue streams
Blockthrough primarily uses a revenue-share take-rate model on incremental advertising revenue recovered from ad-blocked users. Its commercial structure is tied to restored impressions and monetised inventory, with deployment through a lightweight software integration into existing publisher stacks. Additional value is packaged through its analytics capability and fallback ad server, but the core monetisation logic is publisher yield recovery rather than flat consumer subscription fees.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Blockthrough: Frequently Asked Questions
What is Blockthrough?
Blockthrough is an AdTech vendor that helps publishers recover revenue from users who employ ad blockers by serving lighter, Acceptable Ads-compliant advertising.
Who uses Blockthrough?
Digital publishers, media owners, website operators and ad operations teams use Blockthrough to monetise blocked web inventory within existing programmatic stacks.
How does Blockthrough make money?
Blockthrough makes money primarily through a revenue-share model tied to incremental advertising revenue recovered for publishers, supplemented by software-based monetisation tooling.
Company Facts
- Founded
- 2015
- Headquarters
- Canada
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- blockthrough.com