ADBL

AdTech Vendor

AdDefend vs Blockthrough

Structured technology and market comparison · 2026

Direct Feature Comparison

AdDefend · vs · Blockthrough
Market Cluster / Sector
AdDefendAdTech Vendor
BlockthroughAdTech Vendor
Platform Focus
AdDefend

Publisher adblock monetisation and consent management technology provider.

Blockthrough

Publisher adblock recovery and monetisation infrastructure provider.

Company Size
AdDefend10–49 employees
Blockthrough10–49 employees
Headquarters
AdDefendDE
BlockthroughCA
Year Founded
AdDefend2015
Blockthrough2015

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Comparison Analysis

What is the main difference between AdDefend and Blockthrough?

When comparing AdDefend and Blockthrough, both platforms operate within the Supply-Side Platform (SSP), Display, Web & Mobile, and AdTech Vendor ecosystem. AdDefend is positioned as Publisher adblock monetisation and consent management technology provider, whereas Blockthrough focuses on Publisher adblock recovery and monetisation infrastructure provider. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to AdDefend and Blockthrough?

When evaluating AdDefend and Blockthrough, enterprise buyers also consider other platforms in Supply-Side Platform (SSP), Display, Web & Mobile, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of AdDefend and Blockthrough compare?

AdDefend is headquartered in DE (founded in 2015) with 10–49 employees. Blockthrough is based in CA (founded in 2015) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners AdDefend and Blockthrough share across the market ecosystem.