Adpone

Adpone operates as a publisher monetisation and programmatic infrastructure business. It provides technology that connects publisher inventory to demand sources, manages auctions and campaign delivery, and improves yield through header bidding and related optimisation. Its value creation comes from increasing monetisable impressions and revenue per impression for publishers while simplifying technical integrations with the broader ad ecosystem.

Adpone is a Spanish advertising technology company focused on programmatic monetisation for digital publishers. Its core platform manages publisher inventory, supports real-time bidding and header bidding workflows, and delivers campaigns across desktop and mobile environments. It also offers an adblock recovery product, Unblockia, aimed at reclaiming revenue from blocked inventory while preserving user experience.

The company makes money by helping publishers monetise inventory more effectively, likely through a mix of revenue share, platform-based monetisation fees and related managed services. Its direct customers are publishers, ad operations teams and, to a lesser extent, advertisers seeking access to programmatic campaign delivery through its infrastructure and partner integrations.