Cust2Mate
Smart cart platform for checkout, analytics and in-store retail media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Cust2Mate Ltd
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 4 Ariel Sharon St., HaShahar Tower, Giv'atayim, 5320047
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- cust2mate.com
What Cust2Mate does
Cust2Mate sells a B2B retail technology platform that combines retrofittable cart hardware, software and implementation services. The retailer adopts the platform to modernise in-store shopping, reduce checkout friction and gain behavioural analytics, while the same cart screen infrastructure creates media inventory that can be monetised through brand advertising and promotions. Value is created by linking store operations, shopper engagement and ad monetisation in one system rather than selling a standalone hardware device.
Category differentiation
Cust2Mate is a B2B smart-cart and in-store retail media platform for retailers, not a consumer grocery delivery app or a general-purpose e-commerce marketplace. It is distinct from pure self-checkout hardware vendors because it combines cart retrofit technology, shopper analytics and media monetisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cust2Mate is an Israeli retail technology company that provides a smart cart platform for supermarkets and grocery retailers. Its offering retrofits existing shopping carts with connected screens, sensor fusion, checkout capabilities and a backend software layer for analytics, fleet management and in-store promotional delivery. The platform is positioned as both an operational tool for self-checkout and a retail media surface for targeted advertising at the point of purchase. The company makes money through a hybrid model that combines recurring platform fees, implementation and integration services, and advertising-related retail media revenue. Its direct customers are retailers and their IT or operations teams, while consumer packaged goods brands appear to be secondary commercial participants through on-cart advertising and promotions.
Company news briefing
Briefing updated:
A2Z Smart Technologies Corp. has released its financial results for the first quarter of 2026, providing updated performance metrics for its Cust2Mate smart cart division. This reporting follows the submission of supplementary financial filings and investor presentations in April 2026. These updates offer clarity on the company’s fiscal standing as it continues the international deployment and monetisation of its retail automation technology.
Business model & monetisation
Cust2Mate uses a hybrid monetisation model. Retailers pay recurring software or platform fees, likely tied to cart deployments under multi-year agreements, alongside implementation and integration fees for rollout, training and system connectivity. The company also monetises advertising inventory on cart screens using impression-based media pricing and retailer revenue-share structures. Shopper behaviour analytics may create additional monetisable data and reporting value.
- Smart cart platform fees from retailers
- Recurring SaaS or platform subscription tied to deployed carts
- Implementation and integration services
- Project-based deployment and support fees
- On-cart retail media advertising
- CPM and revenue-share inventory monetisation
- Shopper analytics and data-driven reporting
- Analytics upsell or embedded value-added commercial package
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Data Team Lead(Lead) | Data & AI | Givatayim, Israel | |
| DevOps Engineer(Mid-Level) | R&D | Givatayim, Israel |
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Questions about Cust2Mate
What is Cust2Mate?
Cust2Mate is an Israeli retail technology company that retrofits shopping carts with connected screens, checkout functions, analytics and retail media capabilities.
Who uses Cust2Mate?
Its main users are supermarket chains, grocery retailers, retail IT teams and store operations leaders, with CPG brands also using its in-store advertising inventory.
How does Cust2Mate make money?
It earns revenue from recurring platform fees, implementation and integration services, and advertising or media revenue generated on cart screens.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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