Cust2Mate
Cust2Mate is a smart cart platform for checkout, analytics and in-store retail media.
Analyst Perspective
Cust2Mate is an Israeli retail technology company that provides a smart cart platform for supermarkets and grocery retailers. Its offering retrofits existing shopping carts with connected screens, sensor fusion, checkout capabilities and a backend software layer for analytics, fleet management and in-store promotional delivery. The platform is positioned as both an operational tool for self-checkout and a retail media surface for targeted advertising at the point of purchase. The company makes money through a hybrid model that combines recurring platform fees, implementation and integration services, and advertising-related retail media revenue. Its direct customers are retailers and their IT or operations teams, while consumer packaged goods brands appear to be secondary commercial participants through on-cart advertising and promotions.
Analyst Signal Briefing
Updated: 5 Jul 2026A2Z Smart Technologies Corp. has released its financial results for the first quarter of 2026, providing updated performance metrics for its Cust2Mate smart cart division. This reporting follows the submission of supplementary financial filings and investor presentations in April 2026. These updates offer clarity on the company’s fiscal standing as it continues the international deployment and monetisation of its retail automation technology.
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Key insights about Cust2Mate
Category Differentiation
Cust2Mate is a B2B smart-cart and in-store retail media platform for retailers, not a consumer grocery delivery app or a general-purpose e-commerce marketplace. It is distinct from pure self-checkout hardware vendors because it combines cart retrofit technology, shopper analytics and media monetisation.
Cust2Mate: About
Cust2Mate sells a B2B retail technology platform that combines retrofittable cart hardware, software and implementation services. The retailer adopts the platform to modernise in-store shopping, reduce checkout friction and gain behavioural analytics, while the same cart screen infrastructure creates media inventory that can be monetised through brand advertising and promotions. Value is created by linking store operations, shopper engagement and ad monetisation in one system rather than selling a standalone hardware device.
How Cust2Mate Works & Monetises
Business model analysis and core revenue streams
Cust2Mate uses a hybrid monetisation model. Retailers pay recurring software or platform fees, likely tied to cart deployments under multi-year agreements, alongside implementation and integration fees for rollout, training and system connectivity. The company also monetises advertising inventory on cart screens using impression-based media pricing and retailer revenue-share structures. Shopper behaviour analytics may create additional monetisable data and reporting value.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Cust2Mate)
A2Z Announces Financial Results for First Quarter 2026
A2Z Announces Financial Results for First Quarter 2026
Read original sourceCust2Mate PRESENTATION Financial Filing Analysis (2026-04-07)
AI Analysis of PRESENTATION for period 2026-04-07. Note:
Read original sourceCust2Mate PRESENTATION Financial Filing Analysis (2026-04-07)
AI Analysis of PRESENTATION for period 2026-04-07. Note:
Read original sourceCust2Mate: Frequently Asked Questions
What is Cust2Mate?
Cust2Mate is an Israeli retail technology company that retrofits shopping carts with connected screens, checkout functions, analytics and retail media capabilities.
Who uses Cust2Mate?
Its main users are supermarket chains, grocery retailers, retail IT teams and store operations leaders, with CPG brands also using its in-store advertising inventory.
How does Cust2Mate make money?
It earns revenue from recurring platform fees, implementation and integration services, and advertising or media revenue generated on cart screens.
Company Facts
- Founded
- 2009
- Headquarters
- 4 Ariel Sharon St., HaShahar Tower, Giv'atayim, 5320047
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- cust2mate.com