Cust2Mate

Cust2Mate sells a B2B retail technology platform that combines retrofittable cart hardware, software and implementation services. The retailer adopts the platform to modernise in-store shopping, reduce checkout friction and gain behavioural analytics, while the same cart screen infrastructure creates media inventory that can be monetised through brand advertising and promotions. Value is created by linking store operations, shopper engagement and ad monetisation in one system rather than selling a standalone hardware device.

Cust2Mate is an Israeli retail technology company that provides a smart cart platform for supermarkets and grocery retailers. Its offering retrofits existing shopping carts with connected screens, sensor fusion, checkout capabilities and a backend software layer for analytics, fleet management and in-store promotional delivery. The platform is positioned as both an operational tool for self-checkout and a retail media surface for targeted advertising at the point of purchase.

The company makes money through a hybrid model that combines recurring platform fees, implementation and integration services, and advertising-related retail media revenue. Its direct customers are retailers and their IT or operations teams, while consumer packaged goods brands appear to be secondary commercial participants through on-cart advertising and promotions.