Veeve

Veeve provides a proprietary in-store commerce media platform that turns shopping carts into connected retail touchpoints. The company creates value by helping retailers digitise the physical aisle, personalise promotions at the point of decision, collect in-store behavioural analytics, and open a new media surface for brand-funded advertising. It monetises through a combination of software/platform fees, deployment and integration services, and participation in retail media economics tied to impressions or campaigns delivered through the cart interface.

Veeve is a private US retail technology company that builds an AI-assisted in-store shopping platform centred on connected smart carts. Its platform delivers personalised offers, recommendations, and retail media to shoppers inside physical stores, while also giving retailers analytics on shopper journeys, dwell times, and in-store engagement. The company appears to sell primarily to grocery chains, larger retailers, and retail media teams.

Its revenue model combines enterprise software and deployment services with advertising-related monetisation. Retailers pay for platform access, implementation, device rollout, and ongoing support, while the smart-cart interface creates retail media inventory that can be sold to brands or incorporated into retailers' own retail media networks.