Veeve
Veeve is a smart-cart platform for in-store retail media and shopper analytics.
Analyst Perspective
Veeve is a private US retail technology company that builds an AI-assisted in-store shopping platform centred on connected smart carts. Its platform delivers personalised offers, recommendations, and retail media to shoppers inside physical stores, while also giving retailers analytics on shopper journeys, dwell times, and in-store engagement. The company appears to sell primarily to grocery chains, larger retailers, and retail media teams. Its revenue model combines enterprise software and deployment services with advertising-related monetisation. Retailers pay for platform access, implementation, device rollout, and ongoing support, while the smart-cart interface creates retail media inventory that can be sold to brands or incorporated into retailers' own retail media networks.
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Key insights about Veeve
Category Differentiation
Veeve is a B2B in-store retail media and smart-cart technology company, not a consumer shopping app or a general-purpose e-commerce platform. It should also be distinguished from pure retail analytics vendors that do not operate shopper-facing hardware and media surfaces.
Veeve: About
Veeve provides a proprietary in-store commerce media platform that turns shopping carts into connected retail touchpoints. The company creates value by helping retailers digitise the physical aisle, personalise promotions at the point of decision, collect in-store behavioural analytics, and open a new media surface for brand-funded advertising. It monetises through a combination of software/platform fees, deployment and integration services, and participation in retail media economics tied to impressions or campaigns delivered through the cart interface.
How Veeve Works & Monetises
Business model analysis and core revenue streams
The company appears to use a dual monetisation model. First, it charges retailers for enterprise platform access, deployment, integration, device installation, and ongoing managed support. Second, it enables retail media delivery on cart screens, creating advertising revenue through brand-funded campaigns or impression-based media budgets, likely via retailer-operated retail media programmes and revenue-sharing or usage-based commercial structures.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Veeve: Frequently Asked Questions
What is Veeve?
Veeve is a US retail technology company that turns shopping carts into connected devices for in-store personalisation, retail media delivery, and shopper analytics.
Who uses Veeve?
Its direct customers are grocery chains, large retailers, retail media teams, retail IT teams, and store operations teams.
How does Veeve make money?
It makes money through enterprise platform fees, deployment and integration services, and advertising-related revenue tied to retail media delivered on smart carts.
Company Facts
- Founded
- 2018
- Headquarters
- 1000 N Northlake Way, Suite C
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- veeve.io