Veeve
Smart-cart platform for in-store retail media and shopper analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Veeve Inc.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 1000 N Northlake Way, Suite C
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- veeve.io
What Veeve does
Veeve provides a proprietary in-store commerce media platform that turns shopping carts into connected retail touchpoints. The company creates value by helping retailers digitise the physical aisle, personalise promotions at the point of decision, collect in-store behavioural analytics, and open a new media surface for brand-funded advertising. It monetises through a combination of software/platform fees, deployment and integration services, and participation in retail media economics tied to impressions or campaigns delivered through the cart interface.
Category differentiation
Veeve is a B2B in-store retail media and smart-cart technology company, not a consumer shopping app or a general-purpose e-commerce platform. It should also be distinguished from pure retail analytics vendors that do not operate shopper-facing hardware and media surfaces.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Veeve is a private US retail technology company that builds an AI-assisted in-store shopping platform centred on connected smart carts. Its platform delivers personalised offers, recommendations, and retail media to shoppers inside physical stores, while also giving retailers analytics on shopper journeys, dwell times, and in-store engagement. The company sells primarily to grocery chains, larger retailers, and retail media teams. Its revenue model combines enterprise software and deployment services with advertising-related monetisation. Retailers pay for platform access, implementation, device rollout, and ongoing support, while the smart-cart interface creates retail media inventory that can be sold to brands or incorporated into retailers' own retail media networks.
Business model & monetisation
The company uses a dual monetisation model. First, it charges retailers for enterprise platform access, deployment, integration, device installation, and ongoing managed support. Second, it enables retail media delivery on cart screens, creating advertising revenue through brand-funded campaigns or impression-based media budgets, likely via retailer-operated retail media programmes and revenue-sharing or usage-based commercial structures.
- Enterprise platform licensing
- Software Subscription
- Deployment and integration services
- Service Fee
- Retail media campaign revenue
- Percentage Take-Rate
- Analytics and reporting value-added services
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Veeve
What is Veeve?
Veeve is a US retail technology company that turns shopping carts into connected devices for in-store personalisation, retail media delivery, and shopper analytics.
Who uses Veeve?
Its direct customers are grocery chains, large retailers, retail media teams, retail IT teams, and store operations teams.
How does Veeve make money?
It makes money through enterprise platform fees, deployment and integration services, and advertising-related revenue tied to retail media delivered on smart carts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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