Observed Signal · Oct 6, 2026 · Market Signal · Source: Cust2Mate · Impact: 2/5
A2Z Cust2Mate Completes Acquisition of In-Store Retail Media Business Hedia
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announces the completion of its acquisition of Hedia, an in-store retail media business, expanding its retail media capabilities.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Azerion Unveils Major Updates and Strategic Partnerships
Azerion published a blog post aggregating a series of corporate announcements across hires, product launches, integrations and partnerships. Highlights include internal promotions (Rebecca Callaghan to head of out‑of‑home; Roxanne Harley to VP Strategy & Growth; Maarten van Maaren as Commercial Director Netherlands), the launch of a dedicated Vex IP platform for Azerion Casual Games Studio, integration of GDR data into Hawk (Azerion’s DSP) to enable privacy‑first geo‑demographic targeting in Europe, expanded partnership between Hawk by Azerion and Adsquare to enable omnichannel data solutions across new markets (LATAM, Middle East, US and additional European countries), DOOH capability enhancements via Xibo CMS integration, and several in‑game advertising and programmatic DOOH campaign case studies and collaborations (including Maison El Nabil, Hijos de Rivera, GUT by Globant, GameDistribution and Tagesspiegel).
Azerion Unifies Its Publisher Supply Business Under Improve Digital, Launching a Full-Circle Solution for Publishers
Azerion announces the unification of its publisher supply business under the Improve Digital brand, launching a full-circle solution for publishers. This is a major strategic move consolidating its supply-side operations.
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