ConnectAd
ConnectAd is a independent European SSP for publisher monetisation and curated programmatic supply.
ConnectAd operates in the AdTech Vendor segment.
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Distinction
ConnectAd is an SSP and curated programmatic supply platform for publishers; it is not a DSP, full-service media agency or consumer media brand. It competes with other publisher monetisation platforms rather than with advertiser-only buying tools.
- Founded
- 2014
- Headquarters
- Niederhofstraße 37, 1120 Vienna, Austria
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about ConnectAd
ConnectAd: About
ConnectAd operates a B2B adtech infrastructure model centred on supply-side monetisation. It connects publisher inventory to external demand, facilitates programmatic auctions and PMP transactions, and improves efficiency through proprietary traffic filtering and transparency controls. The platform creates value by helping publishers increase net yield while giving buyers cleaner, higher-probability bid opportunities.
Products & Services in Categories
Verified structural categorizations from the graph
ConnectAd: Market Position
ConnectAd is an Austrian-headquartered independent programmatic advertising technology company operating a supply-side platform for digital publishers and media owners. Its core product helps publishers monetise web, in-app and CTV inventory through open market and private marketplace transactions, with an emphasis on low take-rates, supply-chain transparency, identity syncing and bid-request filtering to reduce wasted traffic.
The company makes money primarily by taking a percentage of media spend or transaction value flowing through its SSP. Its customers are publishers, media owners and programmatic demand partners such as DSPs and agencies. A secondary layer of value comes from curated marketplace products such as GreenLine, which packages sustainability-oriented inventory and certification into PMP-based trading.
ConnectAd: Frequently Asked Questions
What is ConnectAd?
ConnectAd is an independent European supply-side platform that helps publishers monetise digital inventory through programmatic advertising and private marketplace deals.
Who uses ConnectAd?
Its primary users are digital publishers and media owners, alongside DSPs, agencies and advertisers accessing inventory through auctions and curated marketplace deals.
How does ConnectAd make money?
It mainly earns revenue by taking a percentage of media spend or transaction value flowing through its SSP, with additional monetisation from curated PMP offerings such as GreenLine.
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