Header Bidding & Supply Infrastructure · AdTech Vendor
ConnectAd
Independent European SSP for publisher monetisation and curated programmatic supply.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Niederhofstraße 37, 1120 Vienna, Austria
- Company size
- 10–49
- Market cluster / sector
- Header Bidding & Supply Infrastructure
- Market role
- AdTech Vendor
- Official website
- connectad.io
What ConnectAd does
ConnectAd operates a B2B adtech infrastructure model centred on supply-side monetisation. It connects publisher inventory to external demand, facilitates programmatic auctions and PMP transactions, and improves efficiency through proprietary traffic filtering and transparency controls. The platform creates value by helping publishers increase net yield while giving buyers cleaner, higher-probability bid opportunities.
Category differentiation
ConnectAd is an SSP and curated programmatic supply platform for publishers; it is not a DSP, full-service media agency or consumer media brand. It competes with other publisher monetisation platforms rather than with advertiser-only buying tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ConnectAd is an Austrian-headquartered independent programmatic advertising technology company operating a supply-side platform for digital publishers and media owners. Its core product helps publishers monetise web, in-app and CTV inventory through open market and private marketplace transactions, with an emphasis on low take-rates, supply-chain transparency, identity syncing and bid-request filtering to reduce wasted traffic. The company makes money primarily by taking a percentage of media spend or transaction value flowing through its SSP. Its customers are publishers, media owners and programmatic demand partners such as DSPs and agencies. A secondary layer of value comes from curated marketplace products such as GreenLine, which packages sustainability-oriented inventory and certification into PMP-based trading.
Company news briefing
Briefing updated:
ConnectAd continues to advance its focus on supply path transparency and operational efficiency within the programmatic ecosystem. The company recently introduced 'Revenue Per Hop' as a KPI to quantify supply chain leakages and published a framework to help publishers distinguish between direct SSPs and resellers. These initiatives reinforce ConnectAd’s strategic prioritisation of reducing the 'ad-tech tax' by providing stakeholders with tools to identify and mitigate inventory resale inefficiencies across web, mobile, and CTV environments.
Business model & monetisation
Revenue is generated mainly via a take-rate on programmatic transactions executed through the SSP, effectively a percentage of media spend or cleared inventory value. The company also monetises curated PMP activity and differentiated marketplace access, including sustainability-led inventory packaging through GreenLine. Billing is transaction-based rather than seat-based SaaS, although the platform includes software-like reporting and automation features.
- SSP transaction fees
- Percentage take-rate on programmatic media spend and cleared inventory
- Private Marketplace deals
- Transaction-based revenue from curated or direct deal flows
- GreenLine curated marketplace activity
- Differentiated PMP economics linked to sustainability-oriented supply
- Platform reporting and billing enablement
- Included platform functionality supporting core transaction revenue
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ConnectAd Demand GmbH
IAB vendor record: 138
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 285 · connectad.io
Competitors & alternatives
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Independent adtech platform for publisher monetisation and programmatic supply.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about ConnectAd
What is ConnectAd?
ConnectAd is an independent European supply-side platform that helps publishers monetise digital inventory through programmatic advertising and private marketplace deals.
Who uses ConnectAd?
Its primary users are digital publishers and media owners, alongside DSPs, agencies and advertisers accessing inventory through auctions and curated marketplace deals.
How does ConnectAd make money?
It mainly earns revenue by taking a percentage of media spend or transaction value flowing through its SSP, with additional monetisation from curated PMP offerings such as GreenLine.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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