Chalice AI

Chalice AI sells B2B advertising decisioning software that sits within or alongside programmatic buying workflows. The platform uses machine learning and contextual analysis to value impressions, discover audiences, curate inventory and align bidding to advertiser-defined KPIs. Value is created by improving media efficiency and campaign outcomes for paying customers such as brands, agencies and programmatic buyers. In addition to the core platform, the company offers bespoke model development and white-glove support, which extends it beyond pure self-serve software into enterprise solution delivery.

Chalice AI is a private US adtech company operating under the legal name Chalice Custom Algorithms, Inc. It provides programmatic advertising software that helps advertisers, brands and agencies optimise media buying against business outcomes rather than relying primarily on audience IDs. Its products support cross-platform activation, impression-level valuation, contextual analysis, PMP curation and bespoke model building, with a clear emphasis on operating in cookieless environments.

The company makes money by selling enterprise software access and related high-touch algorithmic services to advertisers, media buyers and agencies. Its commercial model appears to combine software subscription or usage-based pricing with consultative implementation and custom model engagements, often linked to campaign execution, performance improvement or media spend rather than simple seat-based SaaS pricing.