Smoot

The company operates as a B2B programmatic advertising infrastructure provider. It creates value by inserting an AI layer into existing programmatic pipes to (1) enrich raw bid requests with contextual, behavioural and device data; (2) optimise queries per second and latency in real-time bidding flows; and (3) automate the configuration and optimisation of programmatic deals using agentic, semantic logic. These capabilities aim to improve yield and performance for publishers/SSPs and buying efficiency and relevance for DSPs, agencies and advertisers.

Revenue is generated through enterprise contracts with platforms and agencies that integrate its services. The business model combines infrastructure-style commercial terms (platform or API access fees, and/or take-rates on media spend flowing through its systems) with managed services and direct-sales-led integrations, where its sales team brokers direct demand and bespoke deal setups for publisher and agency partners.

Smoot.ai (Smoot Technologies SL) is a Madrid-based adtech company providing AI-driven infrastructure for programmatic advertising. Its products sit in the programmatic supply chain, enriching bid requests, optimising real-time bidding performance, and automating creation and management of programmatic deals across CTV, in‑app and web inventory.

The company generates revenue from enterprise buyers in the digital advertising ecosystem—primarily supply-side platforms (SSPs), publishers, demand-side platforms (DSPs), agencies and advertisers—through platform and integration fees, percentage-based fees on media flowing through its infrastructure, and managed service arrangements handled by its in‑house sales team.