Smoot
AI-native programmatic advertising platform for open web media buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- Spain
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- smoot.ai
What Smoot does
Smoot operates a hybrid AdTech model. It provides proprietary software and infrastructure used in programmatic media buying, including DSP-linked optimisation, deal automation, bid enrichment and exchange connectivity, while also offering managed campaign execution and creative support. Value is created by improving targeting precision, reducing workflow friction, increasing programmatic efficiency and supporting campaign outcomes across web, mobile, CTV, social and email-linked activity.
Category differentiation
Smoot is an AdTech and programmatic media platform, not a consumer app or a foundational LLM provider. It should also be distinguished from generic AI consultancies because it operates transaction-adjacent advertising infrastructure and managed media services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Smoot is a Spain-based AdTech company that develops proprietary programmatic advertising infrastructure and related managed services. Its core products include an AI-driven programmatic platform for open web buying, an agentic PMP creation layer, bid enrichment tools, and an exchange connectivity layer. It also offers managed performance marketing and creative services tied to campaign execution. The company sells primarily to advertisers, agencies, DSP users, demand partners and ad operations teams. The business model combines software-style platform access with transaction-linked and service-based revenue. Smoot creates value by improving programmatic buying decisions through contextual, semantic, timing and behavioural signals, while reducing manual workflow in deal creation and campaign optimisation. Its positioning is centred on open web programmatic rather than closed-platform media buying alone.
Business model & monetisation
Smoot monetises through a hybrid of SaaS-style platform revenue, transaction- or media-linked fees, and managed service fees. The platform layer likely earns revenue from platform usage, integrations, and programmatic activation volume across DSP-linked workflows and exchange connectivity. Its Performance Marketing offering explicitly uses outcome-based pricing including CPL, CPA, CPI and dynamic CPC. Additional revenue comes from managed campaign execution, bid enrichment and creative production services.
- Programmatic platform access and activation
- Software Subscription
- Performance marketing campaigns
- Percentage Take-Rate
- Outcome-based lead generation pricing
- Service Fee
- Bid enrichment and infrastructure usage
- Pay-per-Use
- Creative studio services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Smoot technologies SL
IAB vendor record: 1481
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7, 8
- Indexed sellers.json entries
- 146 · smoot.ai
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Smoot
What is Smoot?
Smoot is a Spain-based AdTech company that provides AI-driven programmatic advertising software, bid enrichment, PMP automation and managed campaign services.
Who uses Smoot?
Its users are advertisers, media agencies, DSPs, demand partners, programmatic traders and ad operations teams.
How does Smoot make money?
It makes money through platform access, programmatic activation and managed services, including performance-based pricing such as CPL, CPA, CPI and dynamic CPC.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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