BuiltWith
Technographic data platform for website intelligence, lead generation and APIs.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- BuiltWith Pty Ltd
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- Floor 35, One International Towers, 100 Barangaroo Avenue, Sydney NSW 2000, Australia
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- builtwith.com
What BuiltWith does
BuiltWith operates a proprietary data acquisition and SaaS distribution model. It detects technologies across large volumes of websites, structures that information into technographic records and monetises the resulting dataset through self-serve subscriptions, team plans, enterprise access, bulk exports and programmatic API usage. Value is created by reducing manual research for customers and enabling faster lead discovery, market mapping and technology trend analysis.
Category differentiation
BuiltWith is a B2B technographic data provider and SaaS platform, not a website builder or web development agency. It competes with sales intelligence and technographic data vendors rather than CMS or hosting providers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
BuiltWith Pty Ltd is an Australian B2B data and software company that profiles the technologies used on websites and packages that intelligence into lookup tools, trend analytics, lead generation products, bulk datasets and APIs. The company serves sales teams, marketers, analysts, investors, developers and data teams that need technographic data for prospecting, competitive intelligence, market analysis and workflow automation. The business generates revenue by selling tiered software subscriptions, API access and licensed data products. Its core value lies in maintaining a large proprietary dataset of website technology usage and turning that dataset into searchable, exportable and integration-ready products for business users rather than consumers.
Company news briefing
Briefing updated:
BuiltWith has updated its corporate disclosures, confirming the continued leadership of co-founders Andrew Rogers and Gary Brewer while highlighting new sustainability initiatives. Recent performance data indicates a rise in customer adoption across various technology sectors as of late May 2026. Additionally, the company is increasingly prioritising data sovereignty, reflecting a strategic focus on helping organisations manage sensitive information and meet critical enterprise security requirements.
Business model & monetisation
BuiltWith monetises through recurring SaaS subscriptions, tiered API plans and data licensing. Commercial access is gated by plan level, usage volume, export rights, lookup limits and dataset breadth. Additional revenue comes from premium team and enterprise packages that expand bulk data access, list generation, trend analytics and integration workflows.
- Core platform subscriptions
- Software Subscription
- API access tiers
- Pay-per-Use
- Bulk datasets and licensed exports
- Software Subscription
- Team and enterprise access upgrades
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Organic Visibility of German Online Shops Declines Significantly
SEO · Recorded impact score: 4/5
A study by Sistrix and LEAP reveals that the organic visibility of major German online shops dropped by 16.7% in 2026, the first decline in years. Concurrently, AI Overviews have tripled in presence, appearing in 14.2% of analyzed keywords. Despite this, shops are only cited in 5.3% of AI Overviews, widening the gap. Organic traffic share fell from 42.5% to 33.3%, translating to a €7.5 billion annual loss in organic-influenced revenue. AI Overviews are most prevalent in informational searches (69.7%) but rare in transactional ones (0.2%), indicating a shift in the research phase. Strong SEO domains are more frequently cited by AI, with a correlation of 0.66. The study recommends optimizing for AI citation and improving conversion rates, as 76% of top shops lack A/B testing tools.
- Median organic visibility of German online shops fell 16.7% year-over-year in 2026.
- AI Overviews presence tripled from 4.3% to 14.2% of keywords.
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Questions about BuiltWith
What is BuiltWith?
BuiltWith is a B2B technographic intelligence platform that detects the technologies used on websites and sells that data through lookup tools, datasets, trend products and APIs.
Who uses BuiltWith?
BuiltWith is used by sales teams, marketers, analysts, investors, developers and enterprise data teams that need website technology intelligence for prospecting, research and automation.
How does BuiltWith make money?
BuiltWith makes money through recurring subscriptions, tiered API access, bulk dataset sales and higher-value team or enterprise plans.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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