BuiltWith

Amazon Expands E-Commerce: Shop Directly on Social Platforms!

Amazon is extending commerce beyond its own website by partnering with major social platforms (Meta/Instagram & Facebook, Snap, Pinterest) to allow customers in the US to buy Amazon-listed products directly inside those apps. The move follows Amazon’s April 2022 'Buy with Prime' rollout, which lets brands offer Prime checkout and delivery on their own shops and reportedly increases conversion by ~25%. Details of the social-platform partnerships — including commercial terms and exact data sharing — remain unclear; Amazon says it does not share purchase-level data with partners, only an "estimate of the value of the Amazon product ads." Experts suggest the integrations could improve targeting (e.g., via a possible relevance score) and may be a response to Apple’s ATT and to competition from TikTok Shop. The shift also reopened tensions with Shopify, which initially resisted but later reached an accommodation with Amazon.

WdH Media Rakes in 19 Million Visits with SEO Strategy

The article profiles Dutch operator WdH Media and its network of 58 websites (including bedienungsanleitu.ng) that aggregate manufacturer PDF manuals and rank highly in Google via programmatic SEO. Bedienungsanleitu.ng reportedly hosts about 964,000 manuals and drew an estimated 3.1 million visits in June; the WdH portfolio is estimated at ~19 million monthly visits. The sites generate large search-driven traffic (≈80% from search), long dwell times and many pageviews per session, which together boost rankings. BuiltWith shows ad partners such as Amazon, Criteo and The Trade Desk, while most ad delivery appears to come from Google. Legal risks exist because many manuals are likely copyrighted and may have been scraped from manufacturers’ sites without explicit permission. Public financial detail is limited; a December 31, 2022 balance sheet lists current assets of ~€475,000.

Amazon Acquires Australian E‑commerce Platform Selz

Amazon has quietly acquired Australian e‑commerce software provider Selz, which helps small merchants sell physical and digital products via owned shops and channels like Google, Facebook and Instagram. Selz, founded in 2013 with roots in payments, announced the deal via a short blog post from founder and CEO Martin Rushe and said customers would see no immediate changes. Selz is small by market share (BuiltWith counts ~2,100 sites using Selz versus ~1.5 million Shopify stores) and reportedly raised about $11 million across three funding rounds. Market observers and journalists have interpreted the move as either an acquihire for talent/know‑how or a potential early sign that Amazon is building merchant tools that extend beyond its marketplace, potentially positioning itself against Shopify.