Retail Media Networks & Commerce · AdTech Vendor · Media Sales House
Bridge Retail Media
Managed retail media network connecting European retailers and advertising brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Bridge Retail Media AB
- Entity type
- COMPANY
- Founded
- 2026
- Headquarters
- Sweden
- Company size
- <10
- Market cluster / sector
- Retail Media Networks & Commerce
- Market role
- AdTech Vendor · Media Sales House
- Official website
- bridgeretailmedia.com
What Bridge Retail Media does
Bridge Retail Media aggregates and commercialises advertising opportunities from participating retailers. Retailers contribute media inventory and first-party consumer data; Bridge sells targeted placements to brands, manages campaign delivery and reporting, and administers invoicing. Value is created by turning retailer digital touchpoints into advertising revenue while giving brands access to retail-context audiences and managed activation.
Category differentiation
Bridge Retail Media is a managed retail-media operator and network, not a consumer retailer or a self-service retail-media software-only vendor. It commercialises retailer-owned advertising inventory for brands.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Bridge Retail Media AB is a Stockholm-based retail media company established in 2026. It operates a managed service that connects retailers’ advertising inventory and first-party consumer data with advertising brands across digital retail channels, including onsite web, offsite, apps and stores. Its activities cover inventory sales, campaign execution, machine-learning-enabled targeting and insight, performance reporting, and invoicing. The company sells retail-media access and managed campaign delivery to brands while enabling retailers to generate advertising revenue without building a full in-house media operation. It is jointly founded by NYORDA Group’s Tradedoubler business and entrepreneurs Daniel Weilar and Sebastian Schröder, with NYORDA/Tradedoubler holding a 50% joint-venture stake.
Business model & monetisation
Bridge Retail Media monetises managed retail-media advertising by selling advertising space across participating retailers’ channels and charging brands for campaign activation and associated services. It runs campaigns, provides data insights and manages invoicing. Public materials do not disclose CPMs, take rates, service fees, minimum spends, subscription tiers or revenue-share percentages.
- Retail-media advertising inventory sales
- Media Arbitrage
- Managed campaign execution and operational services
- Service Fee
- Data insights and reporting
- Service Fee
Products & capabilities
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Competitors & alternatives
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Recent recorded signals
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Questions about Bridge Retail Media
What is Bridge Retail Media?
Bridge Retail Media is a Swedish managed retail-media company that connects retailer advertising inventory and consumer data with advertising brands.
Who uses Bridge Retail Media?
Retailers use it to monetise digital channels, while brands use it to buy and run targeted retail-media campaigns.
How does Bridge Retail Media make money?
It sells retail-media advertising inventory and charges for managed campaign execution, insight and related operational services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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