Brella

The company operates a B2B event technology platform that helps professional organisers run virtual, hybrid and in-person events. Its software bundle includes an event app (web and mobile), integrated ticketing and registration, AI-driven matchmaking and networking, sponsorship and exhibitor modules, event data and analytics, and integrations through native connectors and a public REST API.

Value is created by consolidating core event functions (content delivery, registration, meetings, sponsor exposure and analytics) into a single platform that aims to increase attendee engagement and sponsor lead generation while reducing operational complexity for organisers. The business captures value through enterprise and mid-market contracts with event organisers, associations and corporate event teams, often on a per-event or multi-event basis, with upsells for sponsorship tools, analytics depth and integration services.

Brella Oy is a Finland-based software company providing an event management and networking platform for virtual, hybrid and in-person business events. Its core offering includes an event app, ticketing and registration, AI-based matchmaking and networking, sponsor tools, analytics and integrations via a public REST API.

The company generates revenue through B2B contracts with event organisers, enterprises and associations who use the platform to run events, sell tickets and deliver meetings and leads for sponsors and exhibitors. It operates on custom, quote-based SaaS and per-event pricing, with additional income from application fees on ticket sales and optional managed integration and onboarding services.