BigMarker

BigMarker operates a B2B SaaS model centred on webinar, event and learning infrastructure. Customers subscribe to the platform for hosting, registration, attendee engagement, data capture and integrations, then expand usage across business units, event types and customer lifecycle programmes. For larger organisations, BigMarker layers on managed services, enterprise support, governance and implementation assistance, increasing contract value and retention.

BigMarker is a privately held US software company that provides a cloud platform for webinars, virtual and hybrid events, on-demand content and eLearning programmes. Its platform combines registration, attendee engagement, lead capture, CRM and marketing automation integrations, and post-event workflows for organisations running demand generation, customer marketing, training and professional education programmes.

The company primarily sells to businesses and enterprise teams on a subscription basis, with additional revenue from enterprise contracts and managed services. Its value proposition is to unify event delivery, audience data capture and downstream marketing or learning workflows in one environment, rather than acting as a general consumer video-calling tool.