BigMarker
BigMarker is a b2B webinar, event and eLearning software for marketers and enterprises.
Analyst Perspective
BigMarker is a privately held US software company that provides a cloud platform for webinars, virtual and hybrid events, on-demand content and eLearning programmes. Its platform combines registration, attendee engagement, lead capture, CRM and marketing automation integrations, and post-event workflows for organisations running demand generation, customer marketing, training and professional education programmes. The company primarily sells to businesses and enterprise teams on a subscription basis, with additional revenue from enterprise contracts and managed services. Its value proposition is to unify event delivery, audience data capture and downstream marketing or learning workflows in one environment, rather than acting as a general consumer video-calling tool.
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Key insights about BigMarker
Category Differentiation
BigMarker is a B2B webinar, event and learning platform, not a consumer social network or a general-purpose video meeting application. It competes more directly with webinar and event software vendors than with pure conferencing tools.
BigMarker: About
BigMarker operates a B2B SaaS model centred on webinar, event and learning infrastructure. Customers subscribe to the platform for hosting, registration, attendee engagement, data capture and integrations, then expand usage across business units, event types and customer lifecycle programmes. For larger organisations, BigMarker layers on managed services, enterprise support, governance and implementation assistance, increasing contract value and retention.
How BigMarker Works & Monetises
Business model analysis and core revenue streams
The company monetises mainly through recurring SaaS subscriptions priced by attendee capacity, product access and feature depth. It also generates revenue from customised enterprise agreements, managed services and support packages. The platform includes ticketing and paid access capabilities for customers' own events, but BigMarker's direct revenue model is still principally software subscription plus enterprise service fees.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
BigMarker: Frequently Asked Questions
What is BigMarker?
BigMarker is a B2B cloud platform for webinars, virtual and hybrid events, on-demand content and eLearning programmes.
Who uses BigMarker?
It is used by marketing, demand generation, event, customer education and learning teams, especially within business and enterprise organisations.
How does BigMarker make money?
It primarily earns recurring subscription revenue from its software, with additional income from enterprise contracts and managed services.
Company Facts
- Founded
- 2010
- Headquarters
- Chicago, IL
- Core Segment
- B2B SaaS Provider
- Company Size
- 50–200
- Official Link
- bigmarker.com