BidX
Marketplace advertising software and managed services for Amazon sellers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- BidX GmbH
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- bidx.io
What BidX does
BidX operates a hybrid software-and-services model. It provides a proprietary cloud platform for marketplace advertisers to manage, automate and analyse Amazon and Walmart campaigns, creating value through workflow compression, bid optimisation and centralised reporting. Around that software layer, the company sells managed execution and audit services for customers that want strategic support or outsourced operations. This structure lets BidX monetise both direct platform usage and the ongoing management of client ad spend.
Category differentiation
BidX is not a general enterprise DSP or a consumer shopping app. It is a specialist B2B marketplace advertising platform and service provider focused on Amazon and Walmart campaign management.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
BidX is a German AdTech software company that provides a SaaS platform and managed services for marketplace advertising, centred on Amazon and Walmart campaigns. Its core product automates bid and keyword optimisation, campaign creation, budget allocation and reporting, while also extending into Amazon DSP and Amazon Marketing Cloud workflows for broader measurement and audience execution. The company serves e-commerce brands, marketplace sellers and agencies that manage retail media budgets. BidX generates revenue through recurring software subscriptions, variable fees linked to advertising spend, and managed service retainers for hands-off campaign execution. Following its 2025 acquisition by Worldeye Technologies, BidX continues to operate as an active specialist marketplace advertising platform within a wider seller technology portfolio.
Business model & monetisation
BidX monetises through a blended commercial model: recurring SaaS subscription fees for access to the platform, variable spend-based charges tied to connected advertising budgets, and service fees for managed campaign execution, audits and strategic support. The pricing structure combines fixed monthly revenue with usage-linked upside and higher-touch retainers.
- Core advertising platform subscriptions
- Software Subscription
- Ad spend-linked platform fees
- Percentage Take-Rate
- Managed campaign services
- Service Fee
- Audit and strategic consulting offers
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Account Manager(Mid-Level) | Customer Success | Darmstadt, Remote | |
| Sales Manager(Mid-Level) | Sales | Darmstadt, Remote, Hybrid |
Explore company relationships
Questions about BidX
What is BidX?
BidX is a B2B marketplace advertising platform and managed service provider for Amazon and Walmart campaign management, automation and reporting.
Who uses BidX?
E-commerce brands, marketplace sellers and advertising agencies use BidX to run, optimise and measure retail media campaigns.
How does BidX make money?
BidX earns revenue from software subscriptions, ad spend-linked platform fees and managed service retainers for outsourced campaign execution.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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