Kliken

Kliken operates a hybrid software-and-services model. It provides a self-serve advertising platform for SMBs and merchants to launch and manage campaigns across major digital channels, while also offering managed campaign support for customers who prefer outsourced execution. The company creates value by reducing setup complexity, automating campaign creation and targeting, and connecting merchant store data to ad platforms. Distribution appears to come from direct sales, self-serve adoption and embedded or partner integrations with commerce ecosystems.

Kliken is the trading name of SiteWit Corp., a US-based advertising software and services company focused on helping small businesses, e-commerce merchants and local service providers run digital advertising without needing in-house expertise. Its core product, Kliken Ads, is a self-serve demand-side advertising platform that automates campaign setup, feed creation, targeting and optimisation across channels including Google, Meta and the open web. It also offers WooCommerce-to-Meta advertising integration tools and managed campaign services for customers that want more hands-on support.

The company makes money through recurring software fees, managed service fees and partner-led distribution of its advertising tools. Its value proposition is centred on simplifying performance advertising for smaller advertisers through automation, low-friction onboarding and commerce integrations, rather than serving large enterprise media teams.