Kliken
SMB ad automation platform with self-serve and managed services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Kliken Inc.
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- 4830 W. Kennedy Blvd, Suite 600, Tampa, FL 33609
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- kliken.com
What Kliken does
Kliken operates a hybrid software-and-services model. It provides a self-serve advertising platform for SMBs and merchants to launch and manage campaigns across major digital channels, while also offering managed campaign support for customers who prefer outsourced execution. The company creates value by reducing setup complexity, automating campaign creation and targeting, and connecting merchant store data to ad platforms. Distribution comes from direct sales, self-serve adoption and embedded or partner integrations with commerce ecosystems.
Category differentiation
Kliken is an SMB advertising software and managed services provider, not a publisher, media owner or standalone social ad network. It is best understood as an adtech platform with supporting services rather than a traditional full-service agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kliken is the trading name of SiteWit Corp., a US-based advertising software and services company focused on helping small businesses, e-commerce merchants and local service providers run digital advertising without needing in-house expertise. Its core product, Kliken Ads, is a self-serve demand-side advertising platform that automates campaign setup, feed creation, targeting and optimisation across channels including Google, Meta and the open web. It also offers WooCommerce-to-Meta advertising integration tools and managed campaign services for customers that want more hands-on support. The company makes money through recurring software fees, managed service fees and partner-led distribution of its advertising tools. Its value proposition is centred on simplifying performance advertising for smaller advertisers through automation, low-friction onboarding and commerce integrations, rather than serving large enterprise media teams.
Company news briefing
Briefing updated:
Kliken has rebranded from SiteWit to reflect its evolving focus on automated marketing solutions and customer reach. This strategic identity shift is supported by a formalised leadership structure, featuring clearly defined executive roles including Chief Innovation Officer and Chief Marketing Officer. Recent updates to the leadership team, notably regarding Charles Fox, emphasise a prioritisation of scalable growth and organisational change to support the company’s expanded service offerings.
Business model & monetisation
Kliken primarily monetises through recurring SaaS-style subscription fees for its advertising platform, with low monthly entry pricing aimed at SMBs. It adds service revenue from managed campaign setup, optimisation and reporting, and may also generate partner-led revenue through integrations or reseller-style distribution inside commerce ecosystems. Customer media spend on external ad platforms is essential to usage, but Kliken's direct revenue comes mainly from software and service fees rather than owning media inventory.
- Advertising platform subscriptions
- Software Subscription
- Managed campaign services
- Service Fee
- Partner and embedded distribution revenue
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Sitewit, Corp
IAB vendor record: 1172
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Kliken
What is Kliken?
Kliken is a digital advertising software and services company that helps small businesses and merchants launch and manage online ad campaigns.
Who uses Kliken?
Its main users are small businesses, e-commerce merchants, WooCommerce retailers and local service providers that need simpler advertising tools or managed support.
How does Kliken make money?
Kliken makes money through recurring software subscription fees, managed campaign service fees and partner-led distribution of its advertising tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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