BidTheatre
Independent Nordic-focused DSP for transparent programmatic media buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Vitec BidTheatre AB
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Urvädersgränd 5, 116 46 Stockholm
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- bidtheatre.com
What BidTheatre does
BidTheatre operates a B2B adtech platform model. It provides agencies, advertisers and related buying teams with software to plan, execute and optimise programmatic advertising across multiple digital channels. Value is created by aggregating inventory access through SSP connections, offering campaign controls and measurement in one interface, and reducing opacity through itemised pricing. Its embedded dynamic creative tooling extends the platform from media execution into creative optimisation.
Category differentiation
BidTheatre is a programmatic demand-side platform for business media buyers, not a consumer ticketing, theatre venue or entertainment company. It is closer to DSP competitors such as The Trade Desk or DV360 than to publishers or ad networks.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
BidTheatre is a Swedish adtech software company focused on programmatic media buying. Its core product is a self-serve demand-side platform used by agencies, advertisers and integrators to buy digital advertising across web, mobile apps, connected TV, digital out-of-home and audio. The platform combines campaign management, bidding, targeting, reporting and integrated dynamic creative capabilities, with a stated emphasis on fee transparency and independence from owned media supply. The company generates revenue from software-enabled media buying, primarily through platform and usage-based fees linked to campaign spend, with potential additional revenue from integrations and advanced capabilities. BidTheatre was acquired by Vitec Software Group in June 2024 and continues to operate under the BidTheatre brand, serving mainly business customers in the European and Nordic advertising market.
Business model & monetisation
BidTheatre monetises through a software-led DSP model tied to advertising activity. The primary mechanism is platform and media-buying fees associated with campaign spend, supported by contractual access or trial-to-contract onboarding. Revenue may also include charges for data usage, integrations and advanced features such as dynamic creative capabilities, but the core commercial logic is a transparent take-rate and platform fee structure around programmatic buying.
- DSP platform access and media buying fees
- Percentage Take-Rate
- Software subscription or contracted platform access
- Software Subscription
- Dynamic creative functionality
- Software Subscription
- Data, integrations and advanced feature charges
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
BidTheatre AB
IAB vendor record: 30
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 7
- Declared feature IDs
- 2
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about BidTheatre
What is BidTheatre?
BidTheatre is a Swedish programmatic advertising software company whose main product is a self-serve DSP for buying digital media across multiple channels.
Who uses BidTheatre?
Its users are mainly media agencies, advertisers, trading desks, creative teams and integrators that manage programmatic campaigns for business clients.
How does BidTheatre make money?
It earns revenue from DSP platform access and media-buying fees linked to campaign spend, with additional potential revenue from advanced features and integrations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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