Beapup
Publisher monetisation platform with a small mobile games portfolio.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Beapup LTD.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 11 Jabotinsky st. Yavne, Israel
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- beapup.com
What Beapup does
Beapup runs a hybrid model. On the B2B side, it offers proprietary software that helps publishers and app developers improve ad monetisation, acquisition efficiency, and funnel performance through automation, reporting, and partner integrations. On the B2C side, it publishes mobile games that create consumer traffic and monetisable in-app inventory. Value is created by improving revenue yield for publishing partners while also capturing direct game revenue from Beapup-owned titles.
Category differentiation
Beapup is not a consumer-only gaming brand or a pure ad network. It appears to be a small publisher monetisation software provider that also operates its own mobile game titles.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Beapup is an Israel-based company operating a publishing and monetisation software platform for digital publishers, mobile app developers, and product teams. Its platform focuses on automating monetisation workflows, user acquisition support, and real-time performance analytics across web and in-app environments. The company generates B2B revenue from platform access and/or performance-linked monetisation services. Alongside its B2B platform activity, Beapup also publishes its own mobile games on Google Play, including ATV Stunt Master and Fearless Wasteland Runner. This gives it a secondary consumer-facing business line monetised through in-app advertising and in-app purchases. In practice, the company sits between AdTech software, publisher monetisation tooling, and small-scale mobile game publishing.
Business model & monetisation
Beapup monetises through a blended model: software-style platform monetisation for its publishing and monetisation product, likely combined with performance-based monetisation or revenue-share arrangements tied to advertising outcomes, plus consumer app revenue from in-app advertising and in-app purchases within its owned mobile games.
- Publishing and monetisation platform
- SaaS / software access and monetisation tooling
- Performance-linked publisher monetisation
- Percentage take-rate or revenue share
- Owned mobile game advertising revenue
- Ad-supported mobile gameplay
- Owned mobile game in-app purchases
- In-app purchases / one-time sale
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
BEAPUP SOLUTIONS LTD
IAB vendor record: 1275
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 567 · beapup.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Beapup
What is Beapup?
Beapup is an Israel-based company offering a publishing and monetisation platform for publishers and app developers, alongside a small portfolio of mobile games.
Who uses Beapup?
Its core software is aimed at digital publishers, mobile app developers, and product teams that want to improve monetisation and acquisition performance.
How does Beapup make money?
It appears to earn revenue from its monetisation platform through software and/or performance-based arrangements, and from mobile games through in-app advertising and in-app purchases.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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