Beapup

Beapup runs a hybrid model. On the B2B side, it offers proprietary software that helps publishers and app developers improve ad monetisation, acquisition efficiency, and funnel performance through automation, reporting, and partner integrations. On the B2C side, it publishes mobile games that create consumer traffic and monetisable in-app inventory. Value is created by improving revenue yield for publishing partners while also capturing direct game revenue from Beapup-owned titles.

Beapup is an Israel-based company operating a publishing and monetisation software platform for digital publishers, mobile app developers, and product teams. Its platform focuses on automating monetisation workflows, user acquisition support, and real-time performance analytics across web and in-app environments. The company appears to generate B2B revenue from platform access and/or performance-linked monetisation services.

Alongside its B2B platform activity, Beapup also publishes its own mobile games on Google Play, including ATV Stunt Master and Fearless Wasteland Runner. This gives it a secondary consumer-facing business line monetised through in-app advertising and in-app purchases. In practice, the company sits between AdTech software, publisher monetisation tooling, and small-scale mobile game publishing.