COMPANY

Beapup

Beapup is a publisher monetisation platform with a small mobile games portfolio.

Analyst Perspective

Beapup is an Israel-based company operating a publishing and monetisation software platform for digital publishers, mobile app developers, and product teams. Its platform focuses on automating monetisation workflows, user acquisition support, and real-time performance analytics across web and in-app environments. The company appears to generate B2B revenue from platform access and/or performance-linked monetisation services. Alongside its B2B platform activity, Beapup also publishes its own mobile games on Google Play, including ATV Stunt Master and Fearless Wasteland Runner. This gives it a secondary consumer-facing business line monetised through in-app advertising and in-app purchases. In practice, the company sits between AdTech software, publisher monetisation tooling, and small-scale mobile game publishing.

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Key insights about Beapup

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Category Differentiation

Beapup is not a consumer-only gaming brand or a pure ad network. It appears to be a small publisher monetisation software provider that also operates its own mobile game titles.

Beapup: About

Beapup runs a hybrid model. On the B2B side, it offers proprietary software that helps publishers and app developers improve ad monetisation, acquisition efficiency, and funnel performance through automation, reporting, and partner integrations. On the B2C side, it publishes mobile games that create consumer traffic and monetisable in-app inventory. Value is created by improving revenue yield for publishing partners while also capturing direct game revenue from Beapup-owned titles.

How Beapup Works & Monetises

Business model analysis and core revenue streams

Beapup appears to monetise through a blended model: software-style platform monetisation for its publishing and monetisation product, likely combined with performance-based monetisation or revenue-share arrangements tied to advertising outcomes, plus consumer app revenue from in-app advertising and in-app purchases within its owned mobile games.

Revenue Channels

Publishing and monetisation platformSaaS / software access and monetisation tooling

Performance-linked publisher monetisationPercentage take-rate or revenue share

Owned mobile game advertising revenueAd-supported mobile gameplay

Owned mobile game in-app purchasesIn-app purchases / one-time sale

Products & Services in Categories

Verified structural categorizations from the graph

Technology

Demand-Side Platform (DSP)Supply-Side Platform (SSP)Customer Data & Clean Room Platform (CDP/DCR)Gaming Platform

Media Channel

In-App Interactive Entertainment (Gaming)Display, Web & Mobile

Beapup: Frequently Asked Questions

What is Beapup?

Beapup is an Israel-based company offering a publishing and monetisation platform for publishers and app developers, alongside a small portfolio of mobile games.

Who uses Beapup?

Its core software is aimed at digital publishers, mobile app developers, and product teams that want to improve monetisation and acquisition performance.

How does Beapup make money?

It appears to earn revenue from its monetisation platform through software and/or performance-based arrangements, and from mobile games through in-app advertising and in-app purchases.

Company Facts

Founded: 2018
Headquarters: 11 Jabotinsky st. Yavne, Israel
Core Segment: AdTech Vendor
Company Size: <10
Official Link: beapup.com