Attest
Attest is a b2B consumer insights software with global survey panels.
Analyst Perspective
Attest is a UK-headquartered B2B software company that provides a cloud-based consumer insights and market research platform. The platform enables businesses to create surveys, access respondent panels, run brand and campaign tracking, and analyse results through dashboard-based workflows. Its product set spans self-serve research, continuous trackers and an AI research co-pilot, with stated reach across 59 countries. The company makes money primarily from SaaS subscriptions and usage-linked research pricing, including credit-based respondent pricing and flat audience pricing without seat fees. Its customers are marketing, insights, brand and product teams at consumer-facing businesses and enterprises that need faster market feedback than traditional research agencies typically provide.
Analyst Signal Briefing
Updated: 30 Jun 2026Attest has overhauled its executive leadership, appointing Todd Latham as CEO to succeed founder Jeremy King, alongside new CFO Sam Park and CTO Asitha Rodrigo. Simultaneously, the company launched Attest Explore, an AI-moderated tool for qualitative 1:1 interviews integrated with its quantitative platform, Attest Measure. This expansion into AI-driven qualitative research, coupled with a refreshed senior team, marks a strategic evolution of its consumer insights offering.
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Key insights about Attest
Category Differentiation
Attest is a B2B consumer insights and market research software platform, not a general-purpose survey form tool or a full-service traditional research agency. It is also not a foundational AI model provider.
Attest: About
Attest operates a software-led market research model. It packages survey creation, respondent access, analytics and continuous tracking into a self-serve platform, reducing reliance on bespoke agency projects. Value is created by giving business teams rapid access to research workflows and global panel supply in one environment, while revenue is generated from recurring platform contracts and research usage tied to respondent volume.
How Attest Works & Monetises
Business model analysis and core revenue streams
Attest monetises through recurring SaaS plans combined with usage-based research consumption. Commercial mechanisms include annual subscription tiers, credit-based pricing linked to survey responses, and flat audience pricing per respondent sample with no seat fees. This suggests a hybrid subscription plus usage model, with premium value coming from respondent access, cross-market research capability, analytics workflows and integrated support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Attest)
Leadership Changes at Attest
Todd Latham has succeeded Jeremy King as CEO, while King remains on the board. The company has also introduced new executives including Sam Park as CFO and Asitha Rodrigo as CTO.
Read original sourceIntroducing Attest Explore: 1:1 AI-moderated interviews
Today we’re launching Attest Explore, 1:1 AI-moderated qualitative interviews into the same connected experience as our quantitative offering, Attest Measure. It’s the next step in our mission to make high-quality consumer insights accessible to every insights-driven professional, and the first chapter in a bigger story we’re excited to tell.
Read original sourceIntroducing Attest Explore: 1:1 AI-moderated interviews
Attest has launched a new feature called Attest Explore, which offers AI-moderated interviews designed to enhance consumer research.
Read original sourceAttest: Frequently Asked Questions
What is Attest?
Attest is a B2B consumer insights platform that lets companies run surveys, access global respondent panels and analyse research results through a cloud-based dashboard.
Who uses Attest?
It is used by marketing, insights, brand and product teams at consumer-facing companies and enterprises that need fast quantitative and qualitative research.
How does Attest make money?
Attest makes money through recurring software subscriptions and usage-based research pricing, including respondent credits and flat audience pricing.
Company Facts
- Founded
- 2015
- Headquarters
- 21-33 Great Eastern Street, London, England EC2A 3EJ, GB
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- askattest.com