Attest
Attest is a b2B consumer insights software with global survey panels.
Analyst Perspective
Attest is a UK-headquartered B2B software company that provides a cloud-based consumer insights and market research platform. The platform enables businesses to create surveys, access respondent panels, run brand and campaign tracking, and analyse results through dashboard-based workflows. Its product set spans self-serve research, continuous trackers and an AI research co-pilot, with stated reach across 59 countries. The company makes money primarily from SaaS subscriptions and usage-linked research pricing, including credit-based respondent pricing and flat audience pricing without seat fees. Its customers are marketing, insights, brand and product teams at consumer-facing businesses and enterprises that need faster market feedback than traditional research agencies typically provide.
Analyst Signal Briefing
Updated: 31 Jul 2026Building on CEO Todd Latham’s leadership and the Attest Explore launch, the firm has formalised its security standards with ISO 27001 certification. Attest continues to scale its market influence through strategic collaborations, recently partnering with Reddit for a ‘Path to Purchase 2026’ study identifying that nearly half of shoppers verify AI recommendations via community platforms. These initiatives, alongside a campaign to eliminate marketing guesswork, reinforce Attest’s focus on providing secure, rapid, and verifiable consumer insights as a robust alternative to traditional research methodologies.
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Key insights about Attest
Category Differentiation
Attest is a B2B consumer insights and market research software platform, not a general-purpose survey form tool or a full-service traditional research agency. It is also not a foundational AI model provider.
Attest: About
Attest operates a software-led market research model. It packages survey creation, respondent access, analytics and continuous tracking into a self-serve platform, reducing reliance on bespoke agency projects. Value is created by giving business teams rapid access to research workflows and global panel supply in one environment, while revenue is generated from recurring platform contracts and research usage tied to respondent volume.
How Attest Works & Monetises
Business model analysis and core revenue streams
Attest monetises through recurring SaaS plans combined with usage-based research consumption. Commercial mechanisms include annual subscription tiers, credit-based pricing linked to survey responses, and flat audience pricing per respondent sample with no seat fees. This suggests a hybrid subscription plus usage model, with premium value coming from respondent access, cross-market research capability, analytics workflows and integrated support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Attest)
What it really takes to trust your data
In consumer research, every decision rests on a single question: can you trust the data? At Attest, answering that question well is the whole job, and it has two halves people rarely discuss together.
Read original sourceReddit: Communities Drive Search, Trust and Commerce
In an interview, Kevin Klieber, Head of Mid-Market Sales DACH at Reddit, explains why Reddit is becoming a critical second step in search and an increasingly important place for purchase decisions. Reddit cites its Path to Purchase 2026 study (with Attest) showing nearly half of shoppers verify AI recommendations on Reddit and that over one in five searchers append “Reddit” to queries. Reddit reported strong Q1 2026 financial growth (ad revenue +74% year-over-year to $625M; total revenue +69% to $663M), highlights a worldwide Shopify integration to shorten path-to-purchase, and points to retail campaign ROAS strength (7:1 average in EMEA from a TransUnion meta-analysis). The company also deployed new AI-driven moderation systems in early July to combat spam, manipulated votes and reduce response times to harmful content.
Read original sourceAttest achieves ISO 27001 certification
Attest has added the ISO 27001 certification logo to its website, indicating compliance with information security management standards.
Read original sourceAttest: Frequently Asked Questions
What is Attest?
Attest is a B2B consumer insights platform that lets companies run surveys, access global respondent panels and analyse research results through a cloud-based dashboard.
Who uses Attest?
It is used by marketing, insights, brand and product teams at consumer-facing companies and enterprises that need fast quantitative and qualitative research.
How does Attest make money?
Attest makes money through recurring software subscriptions and usage-based research pricing, including respondent credits and flat audience pricing.
Company Facts
- Founded
- 2015
- Headquarters
- 21-33 Great Eastern Street, London, England EC2A 3EJ, GB
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- askattest.com