Attest

The business operates as a technology-enabled market research provider built around a self-serve SaaS platform. Customers use the platform to design surveys, target specified consumer audiences via integrated panels, and view results through dashboards that include AI-assisted analysis, brand-health metrics and exports. This replaces or supplements traditional research agencies by shortening project lead times and enabling recurring tracking.

Value is created by giving marketing and insights teams direct control over survey design and audience selection, coupled with automation of data collection and analysis (including brand tracking and open-text analysis). The company scales by onboarding multiple business customers onto a common infrastructure, while the marginal cost of additional surveys is primarily panel and infrastructure spend, allowing gross margins typical of SaaS-plus-data businesses.

Attest is a UK-based market research company offering a self-serve online survey platform for business customers, particularly consumer brands and agencies. The platform lets users design surveys, target consumer audiences across markets, and analyse results via dashboards, including AI-powered summaries and text analysis.

The company generates revenue by selling software access and response volumes under a clear, flat pricing model, supported by a credit system for survey responses. Its customers are marketing, brand, insights and product teams at mid-market and enterprise B2C-focused companies that need fast consumer insight and recurring brand tracking, rather than commissioning traditional research agencies.