Agile Market Research & Polling · MarTech Vendor
quantilope
Automated consumer intelligence software for enterprise research teams.
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Profile record updated:
Company facts
- Official name
- quantilope GmbH
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Germany
- Company size
- 50–200
- Market cluster / sector
- Agile Market Research & Polling
- Market role
- MarTech Vendor
- Official website
- quantilope.com
What quantilope does
quantilope operates a B2B SaaS model centred on an end-to-end consumer intelligence platform. It creates value by automating survey creation, fieldwork orchestration, panel access, advanced quantitative methodologies, continuous tracking and AI-assisted analysis inside one software environment. This reduces research cycle time, lowers manual effort and makes advanced research methods accessible to non-specialist business users. The company expands account value through modular products such as CI Advanced, CI Tracking, quinn and CEP Generator, and by supporting both one-off studies and recurring research programmes.
Category differentiation
quantilope is a B2B consumer intelligence and market research software company, not a general survey form builder for casual use. It sells research automation and analytics to business teams rather than operating as a traditional full-service research agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
quantilope GmbH is a German B2B software company that sells a consumer intelligence platform for automated market research. Its platform enables enterprise and mid-market insights, brand, marketing and product teams to design surveys, source respondents through integrated global panels, analyse results in real time and generate insights through advanced methodologies and embedded AI. The company operates from Hamburg and New York and expanded its product scope through the acquisition of Plotto Ltd. for automated qualitative video research. The business generates revenue primarily from SaaS subscriptions for its core platform and research modules, with additional monetisation from premium functionality, ongoing tracking programmes and usage-linked components such as panel/sample access and advanced studies. Its customers are business teams that buy research software directly, not consumers. The platform competes with research and survey software vendors while differentiating through end-to-end workflow automation, advanced methods and AI-assisted insight generation.
Business model & monetisation
quantilope monetises through recurring software subscriptions for access to its consumer intelligence platform and feature tiers such as CI Advanced and CI Tracking. It also captures revenue from premium modules and AI capabilities, including quinn and CEP Generator, and from usage-linked elements such as consumer panel/sample access and complex study execution. Commercial packaging supports both ongoing licences for always-on programmes and project-driven research workloads, creating a hybrid mix of subscription and pay-per-use revenue.
- Core platform subscriptions
- Software Subscription
- Premium research modules
- Software Subscription
- Panel and sample access
- Pay-per-Use
- AI add-ons and premium analytical features
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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B2B consumer insights software with global survey panels.
Consumer insights software for agile research, ad testing and brand tracking.
AI-powered SaaS platform for end-to-end consumer research.
Conversational research software for enterprise insights teams.
Self-serve market research software for rapid consumer insight.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
quantilope’s Mental Availability Norms Add a Contextual Layer to Brand Health Insights
Recorded impact score: 2/5
Market research provider quantilope has launched Mental Availability Norms to provide contextual category benchmarks for brand health tracking. Based on the Ehrenberg-Bass Institute methodology, the norms aggregate nearly 8,000 data points across 35 countries to benchmark Mental Market Share, Mental Penetration, and Network Size. The feature launches across six core industries and four global regions, with updates planned bi-annually.
- Mental Availability Norms benchmark three core metrics: Mental Market Share (MMS), Mental Penetration (MPen), and Network Size (NS).
- Covers six industries (CPG, Food & Beverage, Fashion, Durables, Services, Retail) across four regions (North America, Europe, APAC, LATAM).
Vita Coco & quantilope: Conquering The Market Through Consumer Consumption
Recorded impact score: 2/5
quantilope published a case study detailing how Vita Coco replaced static brand funnel metrics with its Better Brand Health Tracking approach, built on Category Entry Points and Mental Availability analytics. The partnership gives Vita Coco real-time consumer insights to validate campaigns like 'Active Hydration' and identify whitespace opportunities, including the gap between wellness and athletic performance positioning. Savita Kharbas, Senior Director of Category and Consumer Insights at Vita Coco, discussed the initiative on stage with quantilope at Quirk's NY 2026.
- Vita Coco partnered with quantilope's Consumer Intelligence Platform to implement Better Brand Health Tracking (BBHT), grounded in research by Byron Sharp and Jenni Romaniuk.
- Vita Coco replaced static brand funnel scorecards with dynamic Category Entry Point (CEP) mapping to identify consumer triggers across usage occasions.
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Questions about quantilope
What is quantilope?
quantilope is a B2B consumer intelligence platform that automates market research, advanced methodologies, tracking and AI-assisted analysis.
Who uses quantilope?
Enterprise and mid-market insights teams, market researchers, brand managers, marketers and product teams use quantilope.
How does quantilope make money?
It makes money through software subscriptions, premium platform modules and usage-linked charges such as panel/sample access and advanced study execution.
Sources & coverage
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24 publicly documented primary sources and citations linked across the market graph.
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