Aonic
Gaming, adtech and survey rewards group.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Aonic AB (publ)
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Sveavägen 17, 111 57 Stockholm, Sweden
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- aonic.co
What Aonic does
Aonic uses a portfolio model that combines owned content studios with monetisation and distribution infrastructure. It acquires and scales studios, adtech assets and audience platforms, then creates value by directing demand, traffic and monetisation capabilities across the group. Revenue is diversified across direct consumer spending in games, advertising monetisation, performance-based user acquisition, research panel monetisation and publishing services.
Category differentiation
Aonic is not a single-purpose adtech vendor or a standalone game studio. It is a multi-asset group spanning gaming, app monetisation, user acquisition and research panels.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Aonic is a private Sweden-headquartered group operating across video game development and publishing, mobile advertising technology, user acquisition and market research panels. Its portfolio includes game studios and publishing assets, a mobile user acquisition business built on owned app inventory, an in-app monetisation platform for publishers, and reward-based survey properties. It generates revenue from consumer game spending and in-app advertising, publisher monetisation fees, performance marketing spend, research and panel monetisation, and publishing revenue shares.
Business model & monetisation
Aonic uses a hybrid monetisation model. Consumer gaming revenue comes from in-app purchases and in-app advertising. Adtech revenue comes from performance-based user acquisition pricing, likely tied to installs, actions or engagement outcomes, plus monetisation platform fees and revenue-share economics on publisher ad income. Research revenue comes from monetising survey responses, panel access and aggregated insight assets. Publishing and services revenue comes from revenue-sharing agreements, distribution arrangements and managed campaign fees.
- Consumer game revenue
- In-app purchases and game sales
- Performance user acquisition
- Percentage take-rate and campaign pricing tied to outcomes
- Publisher monetisation platform
- SaaS and revenue-share monetisation fees
- Research and panel monetisation
- Data, survey access and insight sales
- Publishing and managed marketing services
- Service fees and revenue shares
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Subsidiaries & acquisitions
- exmox
Rewarded mobile-game acquisition platform using owned consumer applications.
- Gravite
In-app monetisation infrastructure for mobile publishers and app developers.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Aonic
What is Aonic?
Aonic is a private group that owns and operates video game studios, publishing assets, mobile adtech businesses and survey rewards platforms.
Who uses Aonic?
Its products are used by mobile game developers, app publishers, market research buyers, advertisers, partner studios and end consumers who play its games or complete surveys.
How does Aonic make money?
It earns money from game purchases and in-app spending, advertising monetisation, performance-based user acquisition, research panel monetisation, publishing revenue shares and managed marketing services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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