COMPANY

Aonic

Aonic is a gaming, adtech and survey rewards group.

Analyst Perspective

Aonic is a private Sweden-headquartered group operating across video game development and publishing, mobile advertising technology, user acquisition and market research panels. Its portfolio includes game studios and publishing assets, a mobile user acquisition business built on owned app inventory, an in-app monetisation platform for publishers, and reward-based survey properties. It generates revenue from consumer game spending and in-app advertising, publisher monetisation fees, performance marketing spend, research and panel monetisation, and publishing revenue shares.

Analyst Signal Briefing

No strategic news signals detected in the last 90 days.

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Category Differentiation

Aonic is not a single-purpose adtech vendor or a standalone game studio. It is a multi-asset group spanning gaming, app monetisation, user acquisition and research panels.

Aonic: About

Aonic uses a portfolio model that combines owned content studios with monetisation and distribution infrastructure. It acquires and scales studios, adtech assets and audience platforms, then creates value by directing demand, traffic and monetisation capabilities across the group. Revenue is diversified across direct consumer spending in games, advertising monetisation, performance-based user acquisition, research panel monetisation and publishing services.

How Aonic Works & Monetises

Business model analysis and core revenue streams

Aonic uses a hybrid monetisation model. Consumer gaming revenue comes from in-app purchases and in-app advertising. Adtech revenue comes from performance-based user acquisition pricing, likely tied to installs, actions or engagement outcomes, plus monetisation platform fees and revenue-share economics on publisher ad income. Research revenue comes from monetising survey responses, panel access and aggregated insight assets. Publishing and services revenue comes from revenue-sharing agreements, distribution arrangements and managed campaign fees.

Revenue Channels

Consumer game revenueIn-app purchases and game sales
Performance user acquisitionPercentage take-rate and campaign pricing tied to outcomes
Publisher monetisation platformSaaS and revenue-share monetisation fees
Research and panel monetisationData, survey access and insight sales
Publishing and managed marketing servicesService fees and revenue shares

Recent Signals (Aonic)

AonicApr 29, 2026

Aonic AB (publ) publishes interim report for Q1 2026

Aonic AB (publ) has released its interim report for the first quarter of 2026.

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AonicApr 2, 2026

Aonic Wins ‘Best First-Party Data Strategy’ at Digiday Media Awards - Aonic

Aonic has been named the winner in the ‘Best First-Party Data Strategy’ category at the Digiday Media Awards Europe, recognized alongside major companies like Spotify and Coca Cola.

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AonicMar 3, 2026

Aonic Named One of Europe’s Fastest Growing Companies in Financial Times Ranking

Aonic has been named among Europe’s fastest-growing companies in a newly-published ranking by The Financial Times and Statista, ranking eighth overall and #1 in Sweden and IT & Software.

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Aonic: Frequently Asked Questions

What is Aonic?

Aonic is a private group that owns and operates video game studios, publishing assets, mobile adtech businesses and survey rewards platforms.

Who uses Aonic?

Its products are used by mobile game developers, app publishers, market research buyers, advertisers, partner studios and end consumers who play its games or complete surveys.

How does Aonic make money?

It earns money from game purchases and in-app spending, advertising monetisation, performance-based user acquisition, research panel monetisation, publishing revenue shares and managed marketing services.

Company Facts

Founded
2021
Headquarters
Sveavägen 17, 111 57 Stockholm, Sweden
Core Segment
AdTech Vendor
Company Size
501–1,000
Official Link
aonic.co