Ampere Analysis
Subscription media intelligence for entertainment industry decision-makers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Ampere Analysis Limited
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- United Kingdom
- Market role
- Publisher & Media Owner
- Official website
- ampereanalysis.com
What Ampere Analysis does
Ampere Analysis runs a B2B information-services model built on proprietary research, structured datasets and analyst expertise. It creates value by collecting and synthesising financial, consumer, content, gaming and sports market intelligence, packaging that intelligence into subscription products, standalone reports and advisory outputs. Clients use the platform to inform investment, commissioning, licensing, strategy and commercial decisions, while Ampere compounds value by expanding coverage depth, vertical breadth and geographic reach.
Category differentiation
Ampere Analysis is a media and entertainment research firm, not an energy analytics business or an electrical engineering company. It sells B2B intelligence subscriptions, reports and advisory services rather than operating a consumer streaming or gaming platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ampere Analysis Limited is a UK-based media and entertainment research firm that produces proprietary datasets, market intelligence, consumer insight and analyst reports for business customers across media, games and sports. Its core offering is subscription access to continuously updated research products covering company performance, audience behaviour, content licensing, commissioning, sports rights and interactive entertainment trends. The company also publishes standalone reports and operates a free newsletter that supports demand generation. The business generates revenue primarily from recurring enterprise subscriptions to its research and analytics products, supplemented by one-off report sales and consultancy work. Its customers are broadcasters, streaming platforms, studios, game publishers, developers, sports rights holders, leagues, investors, analysts and corporate strategy teams. In 2026, Goldenpeak made a majority investment in Ampere Analysis and the business simultaneously acquired PlumResearch, reinforcing its position as a specialised intelligence provider to the global entertainment industry.
Company news briefing
Briefing updated:
Ampere Analysis highlights a major shift in streaming monetisation, projecting that ad-supported subscription tiers will exceed $18 billion to account for 54% of North American SVOD revenues by the end of 2026. Complementing this trend, the firm's data indicates that platforms are increasingly leveraging pre-validated digital IP to mitigate risk, reflected in a 73% two-year growth in literary adaptations like BookTok-backed scripted romance and social-to-theatrical pipelines that drive 61% of US Gen Z to cinemas.
Business model & monetisation
The company monetises through recurring enterprise subscriptions that provide ongoing access to proprietary datasets, analytics products and regularly updated research across media, games and sports. It also sells standalone reports on a one-off basis and derives additional revenue from consultancy and advisory engagements. Commercial packaging is contract-led and enterprise-oriented, with the free newsletter functioning as a lead-generation channel for paid subscriptions and research sales.
- Enterprise subscriptions
- Content Subscription
- Standalone research reports
- One-time Sale
- Consultancy and bespoke advisory
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Netflix's GTA VI Trailer Exclusivity Drove 100K Sign-Ups
Streaming & Platform Strategy · Recorded impact score: 4/5
New data from Ampere Analysis reveals that Netflix's six-hour exclusive window for the Grand Theft Auto VI trailer resulted in over 100,000 US sign-ups on launch day, the third-highest peak of 2026. The trailer also reactivated over 5% of lapsed users, outperforming all series and movies during that period. The analysis indicates that Netflix's strategic positioning as a cultural stage, rather than a content library, is its true competitive moat. For Rockstar Games, the deal provided access to non-gamer demographics, with 16% of Netflix subscribers not playing video games. This partnership highlights a shift in the streaming wars towards exclusive, high-impact cultural moments.
- GTA VI trailer drove over 100,000 US Netflix sign-ups on launch day (August 27, 2026).
- The trailer generated the third-highest peak in US Netflix sign-ups for 2026.
Ad-Supported Tiers Dominate Streaming Monetization
CTV · Recorded impact score: 4/5
Market research from Ampere Analysis shows ad-supported subscription tiers are becoming the primary revenue engine for streaming services in North America, projected to account for 54% of SVOD revenues by the end of 2026. Ampere estimates ad revenue will exceed $18 billion in North America this year, representing over 20% of total SVOD revenue for the first time. Amazon (via Prime Video) is highlighted for its scale and for defaulting subscribers into ad-supported baselines, while competitors such as Netflix and Disney+ enlarge their ad footprints by raising ad-free prices. The shift is changing content commissioning toward habitual, ad-friendly formats and increasing ad impressions from major brands.
- Ampere Analysis projects ad-supported tiers will account for 54% of total SVOD revenues in North America by the end of 2026.
- Ampere estimates North American advertising revenue for streaming will surpass $18 billion this year, representing more than 20% of total SVOD revenue.
Streamers Favor BookTok-Backed Scripted Romance
Video Streaming Platform · Recorded impact score: 2/5
Streaming services are shifting away from unscripted reality dating toward scripted romance adaptations with built-in online fanbases. An Ampere Analysis report (published 2026-06-30) finds scripted romance now makes up 83% of first-run romance commissions, reversing a late-2022 split between reality and scripted formats. More than 40% of new scripted romance projects are literary adaptations, a pipeline that grew 73% over two years. Platforms are outsourcing early audience development to digital communities (notably BookTok) to reduce development risk among 18–24-year-olds. Amazon and Netflix account for the majority of U.S. commissions, while premium adaptations appear across rivals such as HBO Max. The strategy mirrors broader moves across genres where studios and streamers buy pre-validated digital IP and creator-originated concepts to secure audiences before production.
- Ampere Analysis report (published 2026-06-30) says scripted romance accounts for 83% of first-run romance commissions.
- More than 40% of new scripted romance projects are literary adaptations; the pipeline grew 73% over the last two years.
Social-to-Theatrical Pipeline Revives Box Office
Influencer & Creator Marketing · Recorded impact score: 3/5
Two low-budget horror films — A24’s Backrooms and Focus Features’ Obsession — each exceeded $300 million worldwide after originating with independent digital creators who built large YouTube audiences. New Ampere Analysis data shows 61% of U.S. Gen Z visited a movie theater in the past six months and 30% say social-media hype influences what they watch, suggesting younger viewers steer online attention into theatrical attendance. The article argues that creator-originated, genre-focused IP (rather than personality-driven deals) offers a clearer path to pre-validated audiences for ad-supported streaming tiers. Ad-supported platforms that identify and fund creator communities or invest in adaptable digital IP (the “Blumhouse model”) may gain strategic advantage when these films migrate to ad tiers.
- A24’s Backrooms and Focus Features’ Obsession each surpassed $300 million worldwide.
- Both films originated from independent digital creators — Kane Parsons and Curry Barker — who built audiences on YouTube.
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Questions about Ampere Analysis
What is Ampere Analysis?
Ampere Analysis is a UK-based B2B research and intelligence firm covering media, games, sports and the wider entertainment industry.
Who uses Ampere Analysis?
Broadcasters, streaming platforms, studios, game publishers, developers, sports rights holders, investors, analysts and strategy teams use its products.
How does Ampere Analysis make money?
It makes money primarily from recurring subscriptions to proprietary datasets and research, plus one-off report sales and consultancy work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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