Nexxen
Independent adtech platform for buying, selling and measuring digital media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Nexxen International Ltd.
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Ticker
- NEXN
- Official website
- nexxen.com
What Nexxen does
Nexxen operates a hybrid adtech platform model. On the demand side, it provides software and execution infrastructure for advertisers and agencies to buy programmatic media across CTV, video, display and in-app environments. On the supply side, it provides monetisation and ad-serving infrastructure for publishers, broadcasters and media owners. Around this transaction layer, it monetises data onboarding, audience activation, measurement, insights and selected creative services. The integrated stack allows Nexxen to capture value at multiple points in the advertising workflow while improving supply-path efficiency for customers.
Category differentiation
Nexxen is an advertising technology platform, not a consumer media brand or standalone AI model provider. It should be distinguished from pure-play DSPs because it also operates SSP, ad server, data and measurement products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Nexxen is a public adtech company that sells software and media infrastructure to advertisers, agencies, publishers and broadcasters. Its core offering is a unified platform spanning a demand-side platform, supply-side platform, ad server, data platform, measurement tools and creative services, with a particular focus on connected TV, video and cross-channel programmatic advertising. The company generates revenue from media spend fees, publisher-side transaction and revenue-share economics, data activation and licensing, and selected managed services. The business is positioned as an independent full-stack alternative to larger ad platforms, combining buy-side activation, sell-side monetisation and proprietary data assets in one environment. Its products are used by media buyers to plan and optimise campaigns, and by publishers and broadcasters to monetise inventory, manage yield and access demand. AI capabilities are embedded as workflow and optimisation features rather than a standalone foundational model business.
Company news briefing
Briefing updated:
Following the appointment of a new president and strong share performance backed by record second-quarter 2026 financial results, Nexxen has integrated Shopify first-party e-commerce data activation and expanded programmatic access to high-attention pause ads alongside Scale Marketing. These developments build upon previous strategic initiatives, including the standardisation of smart TV home-screen advertising across OEM partners, Walmart Connect shopper data integration into CTV, and a deepened audience intelligence collaboration with Acxiom.
Business model & monetisation
Nexxen monetises through a mix of percentage-based media fees, transaction economics and software-style platform revenue. The DSP is monetised through fees on advertiser media spend. The SSP and marketplace products generate revenue through publisher revenue share, transaction fees and margin on curated supply and private marketplace deals. The data platform adds revenue through data licensing, onboarding and audience activation fees. Measurement, analytics and embedded AI support the core monetisation stack, while creative production and optimisation services contribute service revenue.
- DSP media spend fees
- Percentage Take-Rate
- SSP transaction and publisher revenue-share fees
- Percentage Take-Rate
- Data licensing and audience activation
- Software Subscription
- Creative production and optimisation services
- Service Fee
- Curated marketplace and PMP margin
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Nexxen Inc.
IAB vendor record: 23
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
Nexxen Group LLC
IAB vendor record: 36
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Service
Competitors & alternatives
- Sabio
CTV advertising platform combining media buying, creative, and measurement.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Nexxen
What is Nexxen?
Nexxen is a public adtech company offering a unified platform for programmatic media buying, publisher monetisation, data activation and measurement, with a strong focus on CTV and video.
Who uses Nexxen?
Its direct customers are advertisers, media agencies, publishers, broadcasters, CTV platforms and data teams that need to buy, sell, measure or optimise digital advertising.
How does Nexxen make money?
It earns revenue from advertiser media spend fees, publisher-side transaction and revenue-share fees, data activation and licensing, curated marketplace margin and selected creative services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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