Alliant
People-based data, identity and audience activation provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Alliant Cooperative Data Solutions, LLC
- Entity type
- COMPANY
- Founded
- 2002
- Headquarters
- United States
- Market role
- Data Provider / Broker
- Official website
- alliantinsight.com
What Alliant does
Alliant aggregates member-contributed and proprietary transaction-linked data, converts that data into audience, identity, enrichment, and predictive intelligence products, and sells access to those assets to enterprise customers. Value is created by linking large-scale consumer, household, professional, and business records to activation and measurement workflows across media, CRM, and analytics environments. The company combines recurring data licensing with cooperative membership access and higher-value managed analytics services, creating both platform-like retention and project-based expansion revenue.
Category differentiation
Alliant is a marketing data and audience intelligence company, not a media agency, DSP, or consumer-facing app. It differs from general research firms by selling deterministic transaction-linked data, identity-enabled enrichment, and activation products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Alliant is a US data provider and audience solutions company focused on people-based marketing, deterministic transaction data, identity linkage, and predictive consumer and B2B intelligence. Its products include consumer and purchase databases, B2B and professional intelligence, a members-only cooperative data platform, audience activation products, enrichment services, and predictive modelling solutions. The company serves brands, agencies, media platforms, direct marketers, retailers, financial services firms, and internal analytics teams that need licensed data, enrichment, segmentation, and measurable activation across display, email, social, TV, CTV, retail media, and related channels. Alliant generates revenue through enterprise data licensing, subscription-style access, membership fees for its cooperative data community, audience activation, and managed modelling and enrichment services. Its commercial model is direct and sales-led, with CPM-based usage pricing, fixed licence fees for defined use cases, and multi-year agreements for larger accounts. The business has expanded its product depth through the integration of AnalyticsIQ, combining member-sourced transactional data with predictive and psychology-driven attributes.
Business model & monetisation
Alliant monetises through enterprise data licensing, subscription access to proprietary databases and cooperative intelligence products, audience activation fees, enrichment engagements, and managed predictive modelling services. Its pricing includes CPM-based charges tied to records used, fixed licence pricing for specific use cases, tiered membership structures for the Alliant Intelligence Community, and multi-year commercial agreements. Custom modelling, tests, pilots, enrichment work, and specialised data packages are sold through negotiated direct contracts.
- Enterprise consumer and B2B data licensing
- Software Subscription
- Audience activation and segment deployment
- Pay-per-Use
- Data enrichment services
- Service Fee
- Predictive modelling and measurement engagements
- Service Fee
- Cooperative membership access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Alliant
What is Alliant?
Alliant is a US people-based marketing data and audience solutions provider offering consumer and B2B intelligence, enrichment, identity linkage, activation, and predictive modelling.
Who uses Alliant?
Alliant is used by enterprise brands, agencies, retailers, media platforms, direct marketers, financial services marketers, CRM teams, and analytics teams.
How does Alliant make money?
Alliant makes money from enterprise data licensing, subscriptions, cooperative membership fees, audience activation, enrichment services, and predictive modelling engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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