BIScience
BIScience is a ad intelligence and consumer behaviour data platform for enterprises.
Analyst Perspective
BIScience is an Israeli private data and analytics company whose core business is providing advertising intelligence, consumer behaviour datasets, and cross-device identity data to business customers. Its flagship product, AdClarity, is a cross-media ad intelligence platform used to track competitor spend, creatives, audiences, and media mix across channels including social, display, video, CTV, and linear TV. Alongside this software platform, BIScience commercialises a portfolio of proprietary data feeds covering ecommerce events, product search, app engagement, purchase behaviour, and identity resolution. The company makes money through a hybrid model of subscription software and enterprise data licensing. Its customers are primarily brand marketing teams, agencies, publishers, ecommerce teams, analysts, and data science or measurement functions that need independent visibility into campaign activity, consumer journeys, and commerce performance. The value proposition is based on large-scale panel-derived datasets and cross-channel transparency that can support benchmarking, planning, attribution, and market intelligence use cases.
Analyst Signal Briefing
Updated: 3 Jul 2026Under CEO Kfir Hod Moyal, BIScience has rapidly regained operational scale, increasing its opt-in human panel to 27 million and monitored countries to 46 following a prior contraction. The company has prioritised emerging channels, launching the first ad intelligence suite for ChatGPT’s international pilot and expanding global CTV coverage to 20 markets. These developments reinforce AdClarity’s position as a primary measurement partner for high-growth AI and digital video sectors, with the firm now monitoring an estimated $109 million in monthly ChatGPT ad spend.
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Key insights about BIScience
Category Differentiation
BIScience is not a media agency or ad network; it is a B2B data and analytics provider. It is distinct from web analytics tools focused only on first-party site data because it sells cross-market competitive intelligence and licensable external datasets.
BIScience: About
BIScience operates a hybrid B2B model combining software and proprietary data assets. It creates value by collecting and structuring large-scale opt-in panel, browsing, search, commerce, app, and identity signals, then packaging those insights as either a SaaS intelligence platform or licensable enterprise data feeds. Customers use the outputs for competitor tracking, campaign analysis, ecommerce intelligence, attribution, and consumer behaviour research.
How BIScience Works & Monetises
Business model analysis and core revenue streams
BIScience monetises through a hybrid SaaS and data licensing model. AdClarity is sold as subscription software, likely with tiering based on channel coverage, market access, user seats, and analytical depth. Its data feed products are monetised through enterprise contracts for API access, file delivery, or bespoke integrations, with pricing likely linked to data volume, market coverage, and implementation scope. Custom delivery and integration work also suggest contract-based commercial terms for larger accounts.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
BIScience: Key Competitors & Alternatives
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Media measurement, ad intelligence, and content data provider.
Recent Signals (BIScience)
BIScience reports significant growth in key metrics on About Us page
The company's 'Our Reach by the Numbers' section shows increases: opt-in human panelists from 16M to 27M, monitored countries from 27 to 46, monthly tracked digital campaigns from 6M+ to 10M+, and analyzed advertiser domains from 12M to 21M.
Read original sourceAdClarity Expands Global CTV Ad Intelligence to 20 Markets
CTV is no longer a US-only planning story. Streaming audiences, platforms, and advertiser investment are growing across regions, and teams need a clearer way to…
Read original sourceChanges in Company Metrics and Leadership Team
The current version reflects significant changes in company metrics, including a decrease in the number of opt-in human panelists from 30 million to 16 million, a reduction in monitored countries from 51 to 27, and a drop in tracked digital campaigns from 12 million to 6 million. Additionally, the image for Dorit Kaplan, VP Product and Strategy, has been updated.
Read original sourceBIScience: Frequently Asked Questions
What is BIScience?
BIScience is a private Israeli B2B data and analytics company that provides ad intelligence software and enterprise behavioural, commerce, and identity data products.
Who uses BIScience?
Its users are mainly brand marketers, media agencies, publishers, ecommerce teams, analysts, and data science or measurement teams that need external market and consumer insight.
How does BIScience make money?
It generates revenue through subscription fees for its AdClarity platform and enterprise licensing of proprietary data feeds, APIs, and customised integrations.
Company Facts
- Founded
- 2009
- Headquarters
- 6 Hanechoshet St., Tel Aviv, 6971070
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- biscience.com