BIScience

BIScience operates a hybrid B2B model combining software and proprietary data assets. It creates value by collecting and structuring large-scale opt-in panel, browsing, search, commerce, app, and identity signals, then packaging those insights as either a SaaS intelligence platform or licensable enterprise data feeds. Customers use the outputs for competitor tracking, campaign analysis, ecommerce intelligence, attribution, and consumer behaviour research.

BIScience is an Israeli private data and analytics company whose core business is providing advertising intelligence, consumer behaviour datasets, and cross-device identity data to business customers. Its flagship product, AdClarity, is a cross-media ad intelligence platform used to track competitor spend, creatives, audiences, and media mix across channels including social, display, video, CTV, and linear TV. Alongside this software platform, BIScience commercialises a portfolio of proprietary data feeds covering ecommerce events, product search, app engagement, purchase behaviour, and identity resolution.

The company makes money through a hybrid model of subscription software and enterprise data licensing. Its customers are primarily brand marketing teams, agencies, publishers, ecommerce teams, analysts, and data science or measurement functions that need independent visibility into campaign activity, consumer journeys, and commerce performance. The value proposition is based on large-scale panel-derived datasets and cross-channel transparency that can support benchmarking, planning, attribution, and market intelligence use cases.