BIScience

BIScience operates a B2B data and analytics model built around collecting, harmonising and packaging digital behaviour and advertising activity data. It maintains an opt‑in human panel and complementary virtual‑panel techniques to observe advertising campaigns, online journeys and purchase behaviour across websites, apps, ecommerce platforms and media channels. This raw data is processed into structured intelligence, including cross‑media ad tracking, behavioural event feeds and purchase datasets.

Value is created by enabling clients to understand competitors’ campaigns, consumer journeys and ecommerce performance at scale, without building their own data‑collection infrastructure. The company delivers value through a cloud analytics platform with reporting and exports, via direct data feeds suitable for internal analytics or machine‑learning use, and via customised datasets curated for specific vertical or research needs. Strategic backing from Kantar Media enhances its positioning within the wider media and insights ecosystem.

BIScience is an Israel‑based digital intelligence provider focused on advertising, consumer behaviour and ecommerce purchase analytics. Its main platform offers cross‑media advertising intelligence across social, display, video, CTV and linear TV, while complementary data products deliver behavioural, search and transaction feeds derived from an opt‑in panel and proprietary virtual‑panel methods.

The company sells subscriptions to its cloud platform and data feeds, as well as bespoke datasets through a custom data service. Customers are primarily brands, media agencies, publishers, retailers, ecommerce teams, research firms and data‑science groups that use the data for competitive ad tracking, market research, funnel analysis and sales or promotion measurement. BIScience has received strategic investment from Kantar Media and operates as part of Kantar’s portfolio.