Alke Analytics
Alke Analytics is a privacy-first analytics for publishers across web, app and CTV.
Analyst Perspective
Alke Analytics is the trading name of Alke Tech SAS, a France-based software company offering a proprietary analytics platform for digital publishers, media groups and broadcasters. Its core product unifies audience measurement across websites, mobile apps and connected TV in one interface, with real-time reporting, publisher-oriented metrics and a privacy-first positioning built around consent-free measurement and European data hosting. The company appears to generate revenue through recurring SaaS subscriptions to its analytics platform. Its direct customers are business users inside media organisations, including editorial, data, product and engineering teams that need cross-property audience visibility and privacy-compliant measurement infrastructure.
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Key insights about Alke Analytics
Category Differentiation
This is a B2B analytics software provider for publishers and broadcasters, not a generic marketing agency or a consumer analytics app. It is distinct from broad web analytics suites because it is positioned around publisher-specific, privacy-first web, app and CTV measurement.
Alke Analytics: About
Alke Tech SAS sells a proprietary analytics platform to media organisations on a subscription basis. The product creates value by replacing fragmented measurement tools with a single reporting environment spanning web, mobile app and connected TV properties, while reducing measurement loss tied to consent-banner rejection and aligning deployment with European privacy expectations.
How Alke Analytics Works & Monetises
Business model analysis and core revenue streams
The company monetises via recurring SaaS subscriptions for access to the Alke Analytics platform. Available evidence also indicates a free trial, while final pricing likely varies by traffic volume, number of properties, implementation scope or feature access rather than advertising or media arbitrage.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (Alke Analytics)
The Editor’s Revenue Playbook: 5 Moves Once You Can See What Each Article Earns
Last month we shipped the thing publishers had been asking about for years: revenue, attributed down to the individual article, sitting in the same dashboard as your audience.
Read original sourceWhy publishers can’t answer “which article makes the most money”, and how we fixed it
Ask any media executive a simple question: which article generated the most revenue last week? Not the most pageviews. Not the most engagement. Revenue. Actual…
Read original sourceXavier Leune, Founder of Alke Analytics
Xavier Leune, with more than 10 years as VP of Engineering at one of France's largest digital pure players, founded Alke Analytics to address the limitations of existing analytics solutions for media publishers.
Read original sourceAlke Analytics: Frequently Asked Questions
What is Alke Analytics?
Alke Analytics is a privacy-first analytics platform from Alke Tech SAS that measures audience activity across web, mobile apps and connected TV for publishers and media groups.
Who uses Alke Analytics?
Its users are digital publishers, media groups, broadcasters and internal teams such as editorial, data, product and engineering.
How does Alke Analytics make money?
It appears to make money through recurring SaaS subscriptions to its analytics platform, likely with tiered or usage-based pricing and a trial-led conversion path.
Company Facts
- Headquarters
- 8 Rue de Maule - 78580 Bazemont, France
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- alketech.eu