ArtsAI

Adxcel Inc., trading as ArtsAI, is a private US adtech company owned by Claritas. It provides AI-driven creative personalisation, omnichannel attribution, and optimisation software for advertisers, agencies, and publishers running programmatic campaigns across CTV, audio, web, in-app, display, native, and social environments. Its products combine creative orchestration, audience clustering, cookieless measurement, and predictive performance recommendations. The company generates revenue through enterprise SaaS licensing and module-based upsell of attribution, personalisation, and optimisation capabilities. Its direct customers are businesses rather than consumers, with the platform used by marketing teams and media buyers that need cross-channel performance measurement and more relevant creative delivery. ArtsAI’s strategic value sits in connecting audience data, message assembly, attribution, and optimisation inside a single workflow.