Advision

Advision runs a vertical B2B software model for the DOOH ecosystem. It provides infrastructure that helps media owners and screen operators manage content, sell inventory programmatically and measure audience activity. Value is created by combining operational software with monetisation tooling, allowing customers to centralise screen operations and connect inventory to demand sources. Revenue is generated through recurring SaaS fees for device and platform usage, complemented by ad-transaction monetisation on supply-side activity and likely add-on pricing for analytics capabilities.

Advision is a Ukrainian B2B adtech and digital signage software company focused on digital out-of-home media infrastructure. It offers a cloud-based content management system for managing screens and audio endpoints, a DOOH supply-side platform for programmatic inventory monetisation, and a Wi-Fi-based audience measurement product for valuation and reporting. Its customers appear to be DOOH network operators, media owners, retail media operators, venue operators and advertisers managing physical screen networks.

The company makes money through recurring software subscriptions for its CMS, likely per-device pricing, and transaction-linked monetisation from its SSP through programmatic inventory sales. It also extends value through measurement and analytics products that support proof of play, audience estimation and ad pricing. The product set positions Advision as a focused infrastructure provider for owners and operators of digital screen networks rather than as a broad consumer media platform.