Advision
Advision is a dOOH software stack for screen management, monetisation and measurement.
Analyst Perspective
Advision is a Ukrainian B2B adtech and digital signage software company focused on digital out-of-home media infrastructure. It offers a cloud-based content management system for managing screens and audio endpoints, a DOOH supply-side platform for programmatic inventory monetisation, and a Wi-Fi-based audience measurement product for valuation and reporting. Its customers appear to be DOOH network operators, media owners, retail media operators, venue operators and advertisers managing physical screen networks. The company makes money through recurring software subscriptions for its CMS, likely per-device pricing, and transaction-linked monetisation from its SSP through programmatic inventory sales. It also extends value through measurement and analytics products that support proof of play, audience estimation and ad pricing. The product set positions Advision as a focused infrastructure provider for owners and operators of digital screen networks rather than as a broad consumer media platform.
Analyst Signal Briefing
Updated: 20 Aug 2026Advision has launched a new phase of its digital advertising partnership on taxi LED screens with Uklon Ads and Adtelligent, while further expanding its focus on in-store retail media monetisation. The firm continues to provide critical market intelligence through exclusive rankings highlighting a 5.6% growth in outdoor advertising spend against a backdrop of declining print budgets. These developments reinforce Advision’s strategic emphasis on automating digital-out-of-home networks and categorising shifting advertiser priorities across diverse media channels.
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Key insights about Advision
Category Differentiation
Advision here is a Ukrainian DOOH software and adtech vendor, not a generic creative agency or a consumer advertising platform. It is best understood as infrastructure for managing and monetising physical screen networks.
Advision: About
Advision runs a vertical B2B software model for the DOOH ecosystem. It provides infrastructure that helps media owners and screen operators manage content, sell inventory programmatically and measure audience activity. Value is created by combining operational software with monetisation tooling, allowing customers to centralise screen operations and connect inventory to demand sources. Revenue is generated through recurring SaaS fees for device and platform usage, complemented by ad-transaction monetisation on supply-side activity and likely add-on pricing for analytics capabilities.
How Advision Works & Monetises
Business model analysis and core revenue streams
Advision primarily uses a hybrid monetisation model. Its CMS is sold as a SaaS product on a per-device subscription basis with tiered plans, including a free entry tier and higher-priced plans for advanced features and integrations. Its DOOH SSP is likely monetised through a percentage take-rate or revenue share on programmatic transactions and inventory monetisation. Its Wi-Fi tracking and measurement capabilities appear to function as a paid add-on or bundled analytics layer that supports higher-value inventory pricing, reporting and attribution.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Advision)
Digital signage for art galleries: how screens guide visitors and display art
New article added on 21 August 2026 exploring how digital signage can be used in art galleries.
Read original sourceWhat is In-store retail media? How screens in stores create a new revenue stream for retailers
New article on Advision News Monitor about in-store retail media and how screens in stores create new revenue opportunities for retailers.
Read original sourceTop Print Advertisers: Where Print Budgets Still Sleep
HORIZONT published an exclusive Advision ranking identifying the Top 30 newspaper and magazine advertisers and highlighting which industries still hold significant print advertising budgets. The article notes that magazine ad revenues have fallen for years and newspapers recently also declined. It points to sectors such as pharmaceuticals, travel and supermarkets as sources of remaining print ad spend and includes a visual note that Klosterfrau is investing substantial money in magazine advertising. The piece is authored by Marco Saal and was published on 2026-07-26.
Read original sourceAdvision: Frequently Asked Questions
What is Advision?
Advision is a Ukrainian B2B DOOH technology company providing screen management, programmatic monetisation and audience measurement tools.
Who uses Advision?
Its users are DOOH network operators, retail media owners, venue operators, digital signage managers and other businesses operating screen-based inventory.
How does Advision make money?
It earns recurring SaaS revenue from its CMS, likely per-device subscriptions, plus transaction-linked revenue from its SSP and paid measurement add-ons.
Company Facts
- Founded
- 2018
- Headquarters
- Ukraine
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- advision.digital