Advision
DOOH software stack for screen management, monetisation and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Advision LLC
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Ukraine
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- advision.digital
What Advision does
Advision runs a vertical B2B software model for the DOOH ecosystem. It provides infrastructure that helps media owners and screen operators manage content, sell inventory programmatically and measure audience activity. Value is created by combining operational software with monetisation tooling, allowing customers to centralise screen operations and connect inventory to demand sources. Revenue is generated through recurring SaaS fees for device and platform usage, complemented by ad-transaction monetisation on supply-side activity and likely add-on pricing for analytics capabilities.
Category differentiation
Advision here is a Ukrainian DOOH software and adtech vendor, not a generic creative agency or a consumer advertising platform. It is best understood as infrastructure for managing and monetising physical screen networks.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Advision is a Ukrainian B2B adtech and digital signage software company focused on digital out-of-home media infrastructure. It offers a cloud-based content management system for managing screens and audio endpoints, a DOOH supply-side platform for programmatic inventory monetisation, and a Wi-Fi-based audience measurement product for valuation and reporting. Its customers are DOOH network operators, media owners, retail media operators, venue operators and advertisers managing physical screen networks. The company makes money through recurring software subscriptions for its CMS, likely per-device pricing, and transaction-linked monetisation from its SSP through programmatic inventory sales. It also extends value through measurement and analytics products that support proof of play, audience estimation and ad pricing. The product set positions Advision as a focused infrastructure provider for owners and operators of digital screen networks rather than as a broad consumer media platform.
Company news briefing
Briefing updated:
Advision continues to expand its digital signage and retail media solutions across in-store screens, art galleries, and car dealerships, alongside its ongoing taxi LED advertising partnership with Uklon Ads and Adtelligent. On the market intelligence front, Advision’s latest analyses reveal a sharp decline in German TV advertising revenues to approximately €934 million gross in July, contrasting with the previously reported 5.6% growth in outdoor advertising. These updates reinforce Advision's dual position as a physical space technology provider and a key source of media expenditure intelligence.
Business model & monetisation
Advision primarily uses a hybrid monetisation model. Its CMS is sold as a SaaS product on a per-device subscription basis with tiered plans, including a free entry tier and higher-priced plans for advanced features and integrations. Its DOOH SSP is likely monetised through a percentage take-rate or revenue share on programmatic transactions and inventory monetisation. Its Wi-Fi tracking and measurement capabilities function as a paid add-on or bundled analytics layer that supports higher-value inventory pricing, reporting and attribution.
- CMS device subscriptions
- Software Subscription
- Programmatic SSP take-rate
- Percentage Take-Rate
- Measurement and analytics add-ons
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Digital signage for airports: how screens turn the highest-dwell audience into revenue
Recorded impact score: 5/5
New article published on Advision News Monitor discussing how digital signage in airports helps convert high-dwell-time audiences into revenue opportunities.
German TV Ad Revenues Fall Sharply in July
TV (linear) · Recorded impact score: 2/5
HORIZONT reports that the German TV advertising market cooled in July after a World Cup-driven short-term peak. An exclusive Advision analysis for HORIZONT shows that TV sales houses (Vermarkter) saw their advertising revenues decline markedly. The article states companies spent roughly €934 million gross on TV ads in Germany in July. The piece highlights how strongly individual TV vendors were affected and which companies reduced their spending.
- HORIZONT published the article by Marco Saal on 2026-08-30.
- An exclusive Advision analysis was produced for HORIZONT.
Digital signage for car dealerships: how showroom screens shorten the sale
Recorded impact score: 2/5
New article from Advision on digital signage for car dealerships, plus a new guide on selecting a digital signage player (hardware, OS).
What is In-store retail media? How screens in stores create a new revenue stream for retailers
Recorded impact score: 5/5
New article on Advision News Monitor about in-store retail media and how screens in stores create new revenue opportunities for retailers.
Top Print Advertisers: Where Print Budgets Still Sleep
Print · Recorded impact score: 2/5
HORIZONT published an exclusive Advision ranking identifying the Top 30 newspaper and magazine advertisers and highlighting which industries still hold significant print advertising budgets. The article notes that magazine ad revenues have fallen for years and newspapers recently also declined. It points to sectors such as pharmaceuticals, travel and supermarkets as sources of remaining print ad spend and includes a visual note that Klosterfrau is investing substantial money in magazine advertising. The piece is authored by Marco Saal and was published on 2026-07-26.
- HORIZONT exclusively published an Advision ranking of the Top 30 newspaper and magazine advertisers.
- The article states that print advertising revenues for magazines have been declining for years and newspapers recently also lost revenue.
Explore company relationships
Questions about Advision
What is Advision?
Advision is a Ukrainian B2B DOOH technology company providing screen management, programmatic monetisation and audience measurement tools.
Who uses Advision?
Its users are DOOH network operators, retail media owners, venue operators, digital signage managers and other businesses operating screen-based inventory.
How does Advision make money?
It earns recurring SaaS revenue from its CMS, likely per-device subscriptions, plus transaction-linked revenue from its SSP and paid measurement add-ons.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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